Communications

Sustainable self-care for entrepreneurs

Justine Sones (www.justinesones.com) is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt. During her career as a massage therapist, Justine’s practice was dedicated to exploring the roles that stress, pain, and relaxation play in healing the physical body. She came to realize that the support her clients needed required more than a massage, and made it her mission to help them. Justine now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self-care as they navigate the messy intersections of partnering, parenting, -preneuring, and pandemicking.


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The future of events is hybrid, with Loren Maisels

Loren Maisels, CMP is Founder & President of LOMA Marketing Agency – an events experience firm that creates holistic strategies for events that meet the strategic, creative and experiential goals of their clients and partners.

As a detail-oriented and results-driven leader, Loren has focused her 15+ year career on B2B events marketing and demand generation! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Upon returning to Toronto in 2016, Loren founded LOMA Marketing Agency.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. She achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.


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How to grow in a connected digital ecosystem

Nikhil Sonpal is the Founder and CEO, of Mobility Quotient (MQ), a full-service digital agency, that provides business strategy, software development, marketing, advertising and design services to a wide range of industry-leading companies around the world. MQ has been operating for over 10 years and their clients come from various industries including automotive, retail, media, publishing, tech and finance.

MQ has worked on an array of projects, ranging from small WordPress websites for start-up businesses to large-scale, connected digital ecosystems (comprised of massive websites, mobile apps, numerous properties, multiple third-party platforms, and custom-built features) for global digital publishers who serve millions of daily viewers. They have also worked with Private Equity teams to help manage the technical aspects of their mergers and acquisitions. SokoLocal is Nikhil’s newest business venture, developed by MQ. It is a product search engine (online and app-based) that streamlines the online shopping experience for consumers by showcasing local products on an easy to search database.


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Se démarquer dans le monde du vêtements malgré la compétition

Philippe Vachon, c’est un peu le Maurice Richard de la bobette. Malgré les nombreux obstacles, les débâcles et les difficultés, il ne s’est jamais arrêté et s’est toujours relevé.

Rêveur comme le petit joueur de hockey, il met sur pause ses études au cégep et se lance en affaires pour la première fois à l’âge de 19 ans avec la compagnie de sports Maverick. Vite sur ses patins, le jeune adulte connaît du succès rapidement. Mais, la puck n’est pas dans le camp de Phil : du jour au lendemain, un incendie emporte Maverick en même temps que son espoir pour une victoire précoce dans le monde de l’entrepreneuriat.

Lui qui considérait retourner aux études accepte une offre d’emploi intéressante à Xerox sans toutefois perdre de vue son rêve. Peu de temps après, un projet stimulant se présente à lui : son ami d’enfance, David Côté-Hamel, désire partir son agence de publicité web. On est alors en 2008. L’entreprise fleurit rapidement, embauche une vingtaine de professionnels et se démarque de sa concurrence. C’est la deuxième expérience entrepreneuriale de Phil. La deuxième saison de notre joueur ne s’augure pas aussi facile qu’il le souhaiterait. Hors de son champ d’expertise, Phil se sent parfois imposteur à l’agence.

En 2010, les étoiles s’alignent et il fait son entrée dans la ligue des grands. Son retour dans le commerce de détail se fait avec Mesbobettes. La compagnie de sous-vêtements masculins se veut un projet-test : les deux entrepreneurs essayeront leur stratégie marketing en ligne.

Phil réalise deux tours du chapeau avec Olivier Dion et la publicité Clic Clic pour le Club MesBobettes. On est alors en 2015 et malgré quelques blessures, Mesbobettes s’en tire bien. Toutefois, le double échec des magasins de la région de Montréal met en péril le futur entrepreneurial de notre athlète. Tenace et persévérant, Phil se retrousse les manches. Avec l’aide de Dave, il restructure et relance la compagnie, crée sa marque de boxers et passe aux Dragons. Depuis, les deux gars ne font qu’accumuler les victoires.

Si Phil est le Maurice Richard des bobettes, c’est bien pour toutes ces fois où il s’est obstiné et a fait preuve de détermination et de courage, tout comme la figure emblématique du hockey. En dépit de la perte totale de sa première entreprise et des nombreuses épreuves connues avec Mesbobettes, l’homme n’a jamais baissé les bras.

D’où lui vient ce trait de personnalité ? Son parcours sportif dans sa jeunesse, ses expériences de capitaine d’équipe. Phil a toujours été un fonceur, un gars qui avait la bougeotte. Président de son école secondaire, il a fait preuve de leadership dès son enfance.

Tout comme Maurice Richard, il ne compte plus s’arrêter. La prochaine étape : conseiller de nouveaux entrepreneurs et devenir investisseur.


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Journalism and storytelling with Elisa Birnbaum

A journalist for over 15 years, Elisa Birnbaum has carved a strong niche as a storyteller of social impact. Most recently the author of In the Business of Change, profiling social entrepreneurs around the world and their lessons learned, Elisa is the publisher & editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship that she co-founded over eight years ago – and currently hosts its podcast.

Elisa has been a regular columnist on matters of social entrepreneurship for a national newspaper in Canada, the National Post and has been published in the Globe & Mail, Toronto Star, Reuters, Zoomer, Elle Magazine, among other publications. Elisa also works as a communications consultant, helping businesses tell their stories more effectively for greater impact.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Forger sa vie entrepreneuriale et contribuer à la croissance des entreprises et des individus

Visage bien connu de la scène numérique québécoise, Charlie Fernandez s’est notamment illustré en tant que directeur des communications du Web à Québec, plus grand événement numérique francophone en Amérique.

Depuis 2017, Charlie se consacre au développement de Studio Réverbère, première agence spécialisée sur Instagram au Canada dont il est le Président et le cofondateur.

Formateur et conférencier avec plus de 100 activités à son actif, Charlie est également l’auteur d’Instagram sans filtre, ouvrage marketing le plus complet publié à ce jour au sujet de ce réseau social.

Entrepreneur, Charlie est également impliqué dans sa communauté puisqu’il agit à titre de mentor pour le réseau Femmessor, mais également à titre d’ambassadeur pour l’entrepreneuriat québécois dans le cadre de la mission économique France 2020 organisée par le Réseau M.

Enfin, Charlie est détenteur d’un baccalauréat en administration des affaires de la London South Bank University et d’une maîtrise en administration des affaires de l’IDRAC Business School dont il est l’ambassadeur au Canada.


Les entrepreneurs sont l’épine dorsale de l’économie canadienne. Pour soutenir les entreprises canadiennes, abonnez-vous à notre chaîne YouTube et suivez-nous sur Facebook, Instagram, LinkedIn et Twitter.

Vous voulez rester au courant des derniers podcasts et actualités #entrepreneur? Abonnez-vous à notre newsletter bimensuelle.

Lessons from a WILDLY successful Kickstarter Campaign with Quanta Vici founder Adrien Beyk

Adrien Beyk, Founder & CEO of Quanta Vici, a Toronto-based Smart Wearable tech startup that recently launched the world’s first Smart Heated Gloves and Socks.

Adrien launched his very first product at the age of 15, a full image editing software suite that got a few million downloads back in the day, known as Pixel Degrees.

He then studied Engineering at Ryerson University, after graduation he worked with various tech startups as a senior lead engineer, handling the full cycle of different products.

Today, he is leading his company, Quanta Vici towards conquering the Smart Apparel industry through a never seen before smart wearable technology that senses and maintains the temperature of your clothing according to your very own personal preferences.

He is also a strong believer in open-source venture creation, which is why he actively produces content on YouTube and Instagram, sharing his findings and methods as an Entrepreneur.

You can also find Adrien on YouTube on Instagram by Searching Adrien Beyk where he shares his experience as an entrepreneur.

Check out his crowdfunding campaign page at https://igg.me/at/quantavici


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Ellen Parker has a proven track record of strong leadership and helping businesses thrive

Ellen Parker is a pillar in the Calgary community as a leader and an active volunteer – serving on a variety of Boards and Committees.

Ellen Parker is the founder and CEO of PARKER PR, the public relations firm based in Calgary with clients across Canada and in New York City. She has a proven track record of strong leadership and helping businesses thrive through creating and implementing thoughtful communication strategies.

Prior to founding PARKER PR, Ellen worked in New York City for the Institute for Children and Poverty and for boutique PR firms representing a variety of celebrities, hotels and small businesses. In Canada, Ellen has worked for the Alberta government, Word Fest: Banff Calgary International Writers Festival, the Calgary Food Bank and the Calgary Philharmonic Orchestra.

Ellen sits on the Board of Directors for the Famous 5 Foundation, the Calgary Philharmonic Orchestra Foundation Board of Trustees, the Chair of the Hillhurst Parent Council, the Mount Royal University Public Relations Advisory Committee and an ongoing volunteer for the Brenda Strafford Centre, a home for women and children fleeing domestic violence.

Ellen is one of Avenue Magazine’s Top 40 Under 40 Alumni and a recipient of the Mayors’ Excellence Award for her work as the Manager of Education and Outreach with the Calgary Philharmonic Orchestra. Ellen is most proud of her family – including her parents, husband and her two boys, her team at PARKER PR, and her commitment to volunteerism.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Lessons learned in the transition from in-person to online from The Girl Gang

The Girl Gang Canada is an online collective of small, female-forward, Canadian businesses. The mission is to encourage shopping local, shopping Canadian and to help you see that your purchases have POWER. The Girl Gang Canada gives you access to unique goods and provides a platform to showcase the top Canadian creatives and service providers nationwide. Shop local, shop national, shop Canadian.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Roxanne Power & Anita Wells discuss the benefits of franchising for local economic recovery

Roxeanne Power, a local entrepreneur, opened her second Hand & Stone Massage and Facial Spa in Oshawa on December 9th, 2020. Hand & Stone is the premier massage and facial brand that has 475+ locations across the U.S. and Canada. We take a look at a successful franchise system and how and how Power’s first location in Ajax helps. Roxanne, the daughter of entrepreneurs in Newfoundland sold her first business, a daycare, and then chose to go the franchise route, people stay healthy and happy through the pandemic, Power also discusses how she hopes the business will help with the economic recovery of the city with the influx of much-needed jobs. Power always knew she wanted to own a business that would allow her to connect with and provide for a community. She started out helping her mother run a business in their hometown of Lamaline, Newfoundland, but after a few months, Power realized that staying in Lamaline and working at her mother’s business wasn’t for her. She moved to Ontario and found Hand & Stone. After opening her Ajax location in 2018, business took off and positioned her for future growth. She can tell you more about the plans for the new Hand & Stone location in Oshawa, including how she’ll encourage her staff to be good community partners through charity and other works. Anita Wells can discuss what plans how franchising is a great option — as her organization nears the opening of their 500th spa in 2021 and why Hand & Stone Massage and Facial Spa stands out among other industry competitors.


Shape your future in #Lethbridge. Bold. Vibrant. Technological. The bright, affordable choice for business builders. Grow now at https://entrepreneur.chooselethbridge.ca

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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