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Public Relations

Ellen Parker has a proven track record of strong leadership and helping businesses thrive

Ellen Parker is a pillar in the Calgary community as a leader and an active volunteer – serving on a variety of Boards and Committees.

Ellen Parker is the founder and CEO of PARKER PR, the public relations firm based in Calgary with clients across Canada and in New York City. She has a proven track record of strong leadership and helping businesses thrive through creating and implementing thoughtful communication strategies.

Prior to founding PARKER PR, Ellen worked in New York City for the Institute for Children and Poverty and for boutique PR firms representing a variety of celebrities, hotels and small businesses. In Canada, Ellen has worked for the Alberta government, Word Fest: Banff Calgary International Writers Festival, the Calgary Food Bank and the Calgary Philharmonic Orchestra.

Ellen sits on the Board of Directors for the Famous 5 Foundation, the Calgary Philharmonic Orchestra Foundation Board of Trustees, the Chair of the Hillhurst Parent Council, the Mount Royal University Public Relations Advisory Committee and an ongoing volunteer for the Brenda Strafford Centre, a home for women and children fleeing domestic violence.

Ellen is one of Avenue Magazine’s Top 40 Under 40 Alumni and a recipient of the Mayors’ Excellence Award for her work as the Manager of Education and Outreach with the Calgary Philharmonic Orchestra. Ellen is most proud of her family – including her parents, husband and her two boys, her team at PARKER PR, and her commitment to volunteerism.


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Shauna MacDonald, One of Canada’s Leading PR Pros Shares How to Tackle Communications in 2021

Shauna McDonald is is one of Canada’s leading PR pros. As the Principal & Founder of Brookline Public Relations in Calgary, Shauna has seen many successes as the company enters its 16th year.

Resiliency and accountability have been her mantras for the last year, and Brookline PR has fought through and adapted. Through Zoom meetings, maintaining consistency, and creating a fun environment with the Culture Team, Shauna and her team grew closer and more empathetic towards each other while managing virtual collaboration.

Brookline continues to provide its clients across Canada with the expertise needed for crisis communication, proactive and reactive messaging, and creative ideas. With a keen attention to detail, Brookline elevates brands and helps them achieve excellent results and positive.


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Daniela Kelloway

Daniela Kelloway is a veteran PR and communications professional (http://clutchpr.com/), writer, and tech startup founder. She has spoken at conferences around the world, walked A-list celebrities down red carpets, and broken world records. Kelloway is a yogi, has three children and splits her time between Toronto and Prince Edward County. Her latest venture BooknBrunch, a tech platform for book clubs, is on a mission to reconnect the world in real life through books and food.

Shauna MacDonald

Shauna MacDonald is Principal and Founder of Brookline Public Relations, one of Canada’s leading boutique PR agencies. Starting her career in Boston and following in her father’s entrepreneurial footsteps, Shauna launched Brookline in 2004 after serving as Vice President and Managing Director of Western Canada for an international public relations firm, as well as the Marketing Communications Practice Leader for its Canadian operations. Now in its 15th year, Brookline delivers creative ideas, solid results, and a fresh approach (as a non-billable agency!) to countless brands across Canada, defining new industry standards for excellence and delivering newsworthy and memorable moments.