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The future of events is hybrid, with Loren Maisels

Céline Williams |

Loren Maisels, CMP is Founder & President of LOMA Marketing Agency – an events experience firm that creates holistic strategies for events that meet the strategic, creative and experiential goals of their clients and partners.

As a detail-oriented and results-driven leader, Loren has focused her 15+ year career on B2B events marketing and demand generation! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Upon returning to Toronto in 2016, Loren founded LOMA Marketing Agency.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. She achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.


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