Andrea’s passion for yoga began in Sydney, Australia, while she was completing a Master’s Degree in International Business. She knew she would someday make yoga her career, but she wasn’t sure what that would look like. Fast-forward 13 years and Morris found herself employed at The Stewart Group, her family’s fifth-generation manufacturing and technology company. She was working with an innovative type of rubber and quickly realized that the material’s distinctive qualities—durability, sustainability, and a grippy surface— could make the perfect yoga mat.
After endlessly prototyping and fine-tuning The B MAT, B Yoga was born in 2014. Sparked by The B MAT’s success, B Yoga continued to grow beyond just mats, creating elevated, performance-driven essentials for all kinds of movement and meditation.
In spring 2018, Andrea and B Yoga acquired Halfmoon Yoga Products, another female-founded, Canadian yoga and meditation brand. Where B Yoga speaks to the contemporary wellness enthusiast, Halfmoon is rooted in tradition, making each brand a perfect complement to the other.
In fall of 2023, B Yoga and Halfmoon came together as one, under the refreshed b, halfmoon brand. This beautiful union marks a new chapter in the brand and company’s story, which she is thrilled to share with their global community.
Andrea currently resides in her hometown of Toronto, ON, with her husband, Fraser, and two daughters, Madison and Everly. As she helps B Yoga and Halfmoon grow internationally, she knows she’s fulfilling her vision of inspiring all people to live their truth.
“I live my yoga in moments with movement, nature, loved ones, and creative ideation and expression. These moments come and go—they’re rarely scheduled, but always fulfilling.” —Andrea Morris, Founder & CEO of Mindful Collective Co.
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