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The Top National Podcast For Entrepreneurs across Canada

Reach a loyal audience of local entrepreneurs, established business owners and innovative business-focused listeners throughout Canada. Canada’s Podcast is all about community and connecting with others doing business!  You can reach regional markets across British Columbia, Alberta and Ontario. Get close to the business drivers in Victoria, Vancouver, Edmonton, Calgary and Toronto. And we have a national coverage across Canada with many listeners in the United States and globally. Keep listening as Canada’s Podcast continues to grow — more locations coming soon.

  • 14% Lift in purchase intent for brands who advertise in business podcasts
  • 69% Agreed that podcast ads made them aware of new products or services

Source: Nielsen Digital Media Lab, 2017 Podcast Sponsorship Study

Canada’s Podcast Listener Stats:

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Active Listeners

24-55

Age Demographic

$ 0 +
Average Household Income
0
Average Monthly Social Impressions

Target Market:

Entrepreneurs & Business Owners

An entrepreneur or a small business owner is  an individual who creates, organizes, and manages an enterprise with considerable initiative (and usually shouldering considerable risk alongside it).

They are a great segment to connect with.

  • They own more businesses: 41 percent own two or more businesses
  • They create more jobs: 32 percent employ five or more employees
  • They take their work outside of their home: 43 percent work in an office as opposed to home
  • They stay in business longer: 43 percent have been in business for more than ten years
  • They make more money: 14 percent reported 2013 revenues over $1 million

They are also the most optimistic profile, with 30 percent expecting “much higher” revenue in 2014. Connect with them using Canada’s Podcast advertising and sponsorship.

Podcast Advertising Effectiveness:

+ 0 %
Lift in purchase intent for brands who advertise in business podcasts
0 %
Agreed that podcast ads made them aware of new products or services
Source: Nielsen Digital Media Lab, 2017 Podcast Sponsorship Study

Advertising Opportunities

Episode Advertising

$ 950 per week (minimum 4 weeks)
  • 15-30 second pre/mid/post-roll message in the episode that mentions your product or service and offers.
  • We work with you on the script to get what you want. Or you can submit the script for our local host to read. This means you have national coverage across 16 episodes

Social Boost Coverage

National & Regional
$ 850 per week (minimum 4 weeks)
  • Social Boost podcast distribution (LinkedIn, amped-up YouTube audible search, Facebook, Twitter) is a great way of enhancing the media distribution of your podcast.
  • All our podcasts are shared socially however, to get even more coverage we offer a social boost option focused on key local and/or national customers. For more details on this social/search boost option please contact us.

Episode & Newsletter Advertising

National Coverage
$ 1450 per week (minimum 4 weeks)
(National Reach)
  • 15-30 second pre/mid/post-roll message in the episode that mentions your product or service and offers.
  • In addition you are featured in our bi-monthly newsletter (banner ads), either regionally or nationally based on the package you choose.
  • We work with you on the script to get what you want. Or you can submit the script for our local host to read. This is great for national and regional advertising

Sponsored Podcast

– National Coverage
$ 2500 per episode (National Reach)
  • Your company will get a special episode specifically dedicated to you and the products and services you offer. This is an advertorial format where we interview you with customized questions.
  • We work with you on the questions and you prepare your answers in a casual conversation format.
  • The episode consists of 10 questions and runs for about 30 minutes.

Advertising & Sponsorship Model.

Sponsorship Components – 3 month timeframe

1. Intro/midroll/extro on podcast

“Sponsored by sponsor — supporting Canadian business growth with innovative solutions…..” or similar. National brand placement (banners) on web site and in-posted podcast format – (brand placement in the Podcast frame). We complete approximately 4 podcasts weekly. A minimum of 2 podcasts weekly and banners would be rotating on a regular basis

2. Sponsored Podcast.

Your company will get a special episode specifically dedicated to you and the products and services you offer. This is an advertorial format where we interview you with customized questions. We work with you on the questions and you prepare your answers in a casual conversation format. The episode consists of 10 questions and runs for about 30 minutes.

3. Social Boost podcast distribution

(LinkedIn, amped-up YouTube search, Facebook, Twitter).

All our podcasts are shared socially. To get even more coverage we offer a social boost option. This will increase your podcast coverage significantly.

4. Interviews with an entrepreneur/business (2) who is using the sponsors and successfully building their business.

This is the best, most authentic, way to validate your content. Rather than an interview with a sponsor representative we interview an organization using the sponsors services.

Advertising Opportunities.

eBay Up & Running skyscraper advertisement
eBay Up & Running advertisement
Dawn Desjardin headshot

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