Marketing & Advertising

Todd Sloane headshot
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Helping create strong brands

Marketing & Advertising 0:21:28

Todd Sloane is the Principal/Creative Director of Tag Advertising, a full-service advertising agency that has been consistently producing creative work for over 32 years. Todd comes from the visual side of the world and has the strength to develop extraordinary concepts and focused creative strategies. Not only have Todd’s talents earned him the respect of clients and competitors alike, but his bold creativity and sound business sense won him the title of Western Canada’s Entrepreneur of the Year.

Todd has worked with a wide variety of regional and national accounts, such as ATA, TacoTime Canada, Imax Theaters International, Toyota Canada, General Motors Canada, Canadian Tire Reit, and the United Way.

He has his fingers on the pulse of the marketplace, which allows him to keep up with changes such as shorter product life cycles, environmental concerns, greater interest in consumer protection, the growth of services and not-for-profit marketing, and increased impact of technology across all sectors. Such insight has allowed Todd to build Tag into an agency that boasts a solid portfolio of award-winning creative that constantly exceeds clients’ objectives.

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Amar Singh
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Prioritize customer success

Business, Coaching & Consulting, Marketing & Advertising, Tech 0:34:40

Amar Singh, the CEO and co-founder of Elevated Signals in Vancouver, began his entrepreneurial path at the LaunchPad tech accelerator where he met co-founders Benn and Hardeep. Their shared passion for cleantech and agtech led them to establish Elevated Signals, aiming to modernize manufacturing software for emerging sustainable industries. Amar brings a decade of experience managing multi-million dollar projects, including notable research facilities like the Biotron Experimental Climate Change Research Centre and the extraterrestrial Autonomous Robotic Greenhouse. His work is driven by a commitment to enhancing global health and societal well-being, focusing on food security and environmental sustainability.

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Byran Macauley headshot
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Invest in yourself! Tracking, planning and marketing are the keys to success

Business, Marketing & Advertising, Photography 0:19:36

Bryan Macaulay is a visual storyteller. Since his father opened Village Studio in 1977, Bryan has been providing timeless photography to Grimsby and the Niagara area. His experiences over the last 30 years in the business have been life-changing. His entrepreneurial resolve, drive, and creativity have allowed him to pivot the business which has kept it healthy.

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Carolynne Scoffield headshot
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The Savvy Socialite empowering small businesses to flourish on social media

Business, Marketing & Advertising 0:24:59

Carolynne Scoffield, known as the “Savvy Socialite,” has made her mark in Calgary’s marketing sphere, defying the setbacks of a serious facial injury sustained due to a Rottweiler attack to become the Marketing Director at Arlington Street Investments. A decade-long career path through social media has culminated in a widely followed blog, amassing over 180,000 hits at its zenith. Now, she applies her seasoned skills in SEO, analytics, and strategic marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.

Equally esteemed in academia, Carolynne boasts a Business Administration Diploma with a focus on Digital Marketing from Bow Valley College. Her academic prowess is underscored by a second-place victory in the Dean’s Alberta Business Case Competition and the Jason Lang Scholarship award. Concurrently, she’s the entrepreneur behind Savvy Socialite, where she empowers small businesses to flourish on social media through community-focused organic growth techniques.

Above her professional triumphs, Carolynne treasures motherhood as her crowning achievement. Her daughter represents the pinnacle of joy and inspiration, serving as a pillar of strength and motivation in Carolynne’s life, driving her to be an unstoppable force in her industry.

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Emily Hosie headshot
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Effecting industry-shifting growth and success in the retail space

Fashion & Garments, Marketing & Advertising, Retail 0:22:05

Emily Hosie has a track record of effecting industry-shifting growth and success in the retail space through her tenure at fashion powerhouses, TJ Maxx, Saks Fifth Avenue, Saks Off Fifth, and Holt Renfrew. A dynamic millennial mom, Emily recognized a huge void in the baby gear retail market that was ripe for innovation, within a legacy industry in need of an update. Her solution for the industry was Rebelstork – a certified B Corp and purpose-driven company dedicated to creating a marketplace that connects brands and retailers to parents across North America. Her innovative AI-powered ecosystem enables frictionless movement of overstock, open box (store returns), and quality used baby gear between buyers and sellers. In four short years, Emily has brought her vision of a re-commerce and circular economy to life across two countries. To date, Rebelstork has saved over 180,000 pieces of baby gear from ending up in landfills and instead into the homes of parents across North America at a fraction of the original retail price.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Emily Ward headshot
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Advice from the co-founder of a leading global influencer talent management agency

Events & Entertainment, Marketing & Advertising, Public Relations 0:29:50

Emily Ward is the co-founder of Canada’s leading global influencer talent management agency Shine Talent Group. Emily transformed her PR agency (which she had for 10+ years) into a full influencer talent management agency. In this session we discuss, knowing when to make a change, knowing when it’s time to bring on a business partner, and how to find the right person.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Jason Williams headshot
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How brands can build safe connections with their target consumers

Marketing & Advertising, Tech 00:21:05

Jason Williams is the CEO of Kidoz (TSXV:KIDZ), the largest COPPA and GDPR-compliant mobile advertising network that safely reaches hundreds of millions of kids, teens, and families every month.

Through his deep understanding of tech strategy, marketing, enterprise sales, and business development, Jason has grown the Kidoz team by 300 percent since 2018, expanded the business from 10 to over 60 different countries, and brought more than 3,000 apps into the Kidoz ad network. Since becoming CEO in 2019, Jason has built a unique global culture, managing staff in 11 different countries across 14 time zones.

Growing up in Vancouver, Jason’s passion for technology began in the early days of the Pacific Northwest startup scene. Through his many years of dedication, he’s built Kidoz into its successful business today, working with leading companies like Lego, Mattel, and Disney that insist on absolute data privacy when advertising to minors. Jason helped shape the Kidoz strategy ensuring the Company is a critical part of the global AdTech marketplace.

In addition to his role as CEO, Jason lends his expertise as a guest lecturer at Cass Business School and University College London. Jason has a Bachelor of Commerce degree from the University of Victoria and a Masters of Business Administration specializing in strategic marketing from the University of Warwick.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Nadia Ladak headshot
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How an innovative tampon brand leveraged TikTok

Health and Wellness, Marketing & Advertising 00:28:06

Nadia Ladak (she/her) is passionate about the startup ecosystem and inspiring the next generation of entrepreneurial leaders. She is the founder of Marlow, a menstrual health brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. Based in Toronto, she is also the Ontario representative on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female founders. Nadia is committed to giving back to her community through her role as a catalyst board member at Holland Bloorview Children’s Hospital and as a mentor for the Junior Achievement Company Program where she provides weekly coaching to high school students as they operate their own small businesses. In her free time, you can find her reading, playing her guitar, or spending time outside biking & camping.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Kyle Kotack headshot
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It takes a lot of hard work by the right people to get there

Design, Marketing & Advertising 00:17:50

Kyle Kotack believes in being extraordinary — you must be memorable or risk being missed. As the President of Skylar Media Group, a powerhouse integrated digital agency, Kyle leads a team of over 25 to build strategic plans and creative branding for forward-thinking clients. After the recession of 2009 through till 2012, Kyle took the instrumental risk to pivot the business away from print and began Skylar’s evolution. Through multiple pivots, Skylar ultimately has become a full solution digital agency that is dynamic by design, ideal for our rapidly changing world.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Liam Byrne headshot
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Helping Entrepreneurs Thrive Live and on Video

Coaching & Consulting, Events & Entertainment, Marketing & Advertising 00:30:35

Liam Byrne is a serial entrepreneur, mentor, and passionate about helping others succeed. In 2016 he founded the Entrepreneurial Development Conference and Expo, a national event that toured across Canada helping small businesses learn skills for growth. He is now the CEO and Founder of Enterpriser Canada, a media company that is the hub for Atlantic Canadian Entrepreneurs, and the Host of The Enterpriser Podcast.

He has been mastering the craft of marketing and communication for two decades and has shared his knowledge on the stage alongside Emmy winners, TED speakers, Fortune 500 Executives, Federal Politicians, and New York Times Best Selling Authors. He is a published author, social media influencer, and contributor for Forbes Magazine and has been featured in Startup Digest, Atlantic Business Magazine, Business Voice, and has been a finalist of ABM’s Top 50 CEO, and EY’s Entrepreneur of the Year.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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