Krista Halliday is a serial entrepreneur on a mission to disrupt the brand ecosystem as we know it. Leading by example, Krista is focused on creating and supporting better products and building better brands that are led with purpose, integrity, and prioritize social good.
Krista is passionate about educating the everyday Canadian on their vital role in this eco-system, to challenge the norms and demand better of brands and retailers by using our purchasing power as leverage.
A daughter of a single mother from humble beginnings, Krista quickly learned the value of hard work and started her first job at the young age of 12. After University, Krista forged her retail experience at household brands including Revlon, Holt Renfrew, Rexall and Jarden Home Brands where she acknowledged a white space in the market – a need for experienced consultation that would help US and European beauty brands navigate the unique Canadian retail landscape.
At just 28 years old, Krista started her first company, Global Edge Brands based in Toronto, and grew it to be Canada’s leading retail and brand consulting company that worked with renowned brands such as the Honest Company, Disney, Nurtibullet and more. Maneuvering this male-dominated industry as a young female executive was no easy feat, and fortified Krista’s dedication as a woman-in-leadership advocate and supporter.
Now based in Hamilton, Ontario – Krista’s latest venture, Ray Management Group, was designed with the intention to support and create products that are led with integrity and prioritize social good. The team at Ray Management Group is responsible for major brand entrances to key retailers including Kristin Ess Hair and Hey Humans to Shoppers Drug Mart, Hairtiage by Mindy McKnight to Walmart, and Drew Barrymore Flower Beauty at Loblaws.
A serial entrepreneur gaining speed in the Canadian marketplace, Krista has leveraged her leadership, innovation and business prowess to launch three additional businesses in the last 5 years, greatly supporting the local Hamilton economy – Little Sprouts Daycare, Nest Coworking, and retail shop Luv La Vie, two of which have been nominated and won Readers Choice Awards 3 years running. With much more on the horizon, Krista is one to watch. This year, she is also the recipient of Hamilton Business Link 40 under 40.
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