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Breaking down gender stereotypes with baby clothing

In the winter of 2016, as several of her friends and family members were preparing to give birth, Nancy Caouette was struck by the dichotomy in children’s fashion. She realized most baby and children’s clothing available on the market were pink or blue. Nancy then questioned the impact of fashion on child development, but especially the integration of gender stereotypes. Why are clothes for boys differently cut than girls? Why are certain colours banned for one sex and not for the other, why, why, why?

Growing up, Nancy spent her free time in her family’s sewing studio where she was greatly inspired by her mother’s talents in tailoring. In 2016, equipped with all kinds of fabrics and brimming, as well as her mother’s help, Nancy set about creating unique and personalized pieces for each of the mothers-to-be around her. The enthusiasm was instantaneous. A few days later, she presented her personal project on social media. Charmed by the idea, thousands of users subscribed to her page in just a few hours. From there, The Little Yogi Company was born. Six months later, while the brand was still growing in notoriety, the young entrepreneur left behind her career to devote herself completely to building her company.

Prior to launching The Little Yogi Company, Nancy was a therapist with a degree in Special Education, a bachelor’s degree in Sexology, and a DESS in Perinatal Psychology. Nancy felt she was performing well, but not fulfilled. Her entrepreneurial and creative side was not sufficiently stimulated. With The Little Yogi Company, that has all changed. Today, more than anything else, Nancy and her brand are working to remove gender restrictions. “We are challenging the garment and fashion industry in a positive and constructive way to leave behind a world split in two: princesses or princes. At Little Yogi Company, we believe that colours have no gender! We let kids be kids.” says Nancy Caouette, Founder and President of The Little Yogi Company.

The Little Yogi Company is based on a deep-rooted system of values. All of the clothing designs are firstly hand-drawn and then printed using non-toxic water-based ink on 100% organic fabrics. The company offers a product of exceptional quality and eco-conscious while providing a contemporary and unique look. #AllIsNotBlueOrPink


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How to Turn a Hobby Into a Full-Time Business

Bridget Calvank, CEO, C & C Candle Company Inc, started out simply making candles just over 17 years ago and has decided to expand the company to help other candlers create their own beautiful designs. She discusses how she turned a hobby into a full-time business.


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How to control brands, products and everything from the manufacturing to the end-users

Rob Hatch is currently living in Ladysmith BC on a small hobby farm with his family. For Rob, Living on the west coast is the best of both worlds with being a short distance from both the mountains and the ocean. The west coast is what inspired Rob to start his company Big Venture Sales and continues to inspire his brands Crave Stevia and Aromatic Creation. Rob has been working on his businesses for over 30 years and is constantly learning and adapting to the ever-changing world as his business continues to grow.


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BC entrepreneur is showing international clothing companies how they can put sustainability first

Selina Ho is the Founder & CEO of Recloseted, a one-stop-shop for sustainable fashion brands. Recloseted launches + scales slow fashion brands and helps existing brands become more eco-friendly through their consulting services and online programs. The company is based in Vancouver and serves clients worldwide.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Lessons learned in the transition from in-person to online from The Girl Gang

The Girl Gang Canada is an online collective of small, female-forward, Canadian businesses. The mission is to encourage shopping local, shopping Canadian and to help you see that your purchases have POWER. The Girl Gang Canada gives you access to unique goods and provides a platform to showcase the top Canadian creatives and service providers nationwide. Shop local, shop national, shop Canadian.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Solve a problem you’ve experienced and do everything for as long as possible

Laura Nezri Chetrit is the Founder & Creative Director of Maison Tess.; an online Canadian luxury home linen brand, offering premium-quality and sustainable bedding that brings your home to life. With a background in fashion and real estate, Laura launched Maison Tess. in 2017– who, when decorating her dream family home, realized there was a gap in the market when it came to finding bedding that was both practical and stylish. As Laura explains, “We aim to help people dress their homes the same way they do their wardrobe. With fashion, people dress to show an authentic expression of who they are and that is exactly the feeling we want to bring into your home.” Laura named Maison Tess. after her family; T for Thomas, her husband, E for her son Elie, and double S for her daughter Sasha.


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Quand le Girlpower mène un mouvement de sacs véganes

Mélissa Lambert est une femme de tête et de convictions qui, ne trouvant pas le produit de ses rêves sur le marché, a décidé de lancer sa propre marque de sacs à dos et sacs à main. Avec plus de 10 ans d’expérience en communication et en gestion de marque, Mélissa a voulu se lancer un nouveau défi; celui de réinventer la mode du sac à dos. Étant convaincue qu’il est possible d’allier confort avec élégance, l’entrepreneur lance sa marque de sac en cuir végane, certifié Peta en 2017. Lambert est issu d’une histoire d’amour entre la maternité et l’envie de changer le monde, un achat consciencieux à la fois. C’est lorsqu’elle attendait son 3ème enfant que Mélissa eut l’idée de lancer son entreprise, avec le rêve d’un modèle d’affaires responsable, écologique et du slow fashion.


Vous voulez vous assurer que votre #smallbusiness est protégé en cas d’imprévu? Co-operators peut vous aider! Pour trouver un conseiller Co-operators et commencer dès aujourd’hui, allez à lp.cooperators.ca/canadapodcast

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David Chevrier s’ouvre sur les enjeux et les défis d’être entrepreneur et nous dévoile un nouveau projet pour créer un beau réseau d’entraide!

Entrepreneur créatif, passionné par le facteur wow, David Chevrier a fondé la Licornerie. En quelques années, il a su faire sa place dans la vente au détail de différents produits de l’univers fantastique et de la licorne. La Licornerie possède dorénavant 3 succursales dont 2 à Montréal et 1 à Québec en plus d’une boutique en ligne. David aime les choses qui sortent de l’ordinaire et ensuite il veille à les rendre populaires!


Les entrepreneurs sont l’épine dorsale de l’économie canadienne. Pour soutenir les entreprises canadiennes, abonnez-vous à notre chaîne YouTube et suivez-nous sur Facebook, Instagram, LinkedIn et Twitter.

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Tyler McCombs Founder of Devon + Lang, is bringing better pouch boxers to the market!

Devon + Lang was founded by Tyler and Dayna McCombs in 2019, but the idea for better boxers began much earlier. During an uncomfortable walk in the Hawaiian heat, Tyler decided that he was done with buying boxers that easily ripped and chafed his legs. After searching for the perfect pair, he came up empty and decided to make a better pouch boxer than what was on the market. After over a year of working with professional designers and engineers, Devon + Lang was born.


Shape your future in #Lethbridge. Bold. Vibrant. Technological. The bright, affordable choice for business builders. Grow now at https://entrepreneur.chooselethbridge.ca

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The Importance of Embracing a Non-Linear Path to Success with Sahar Saidi

Sahar Saidi is the Founder and CEO of LUS Brands, a direct-to-consumer premium hair care brand for curly hair. Sahar completed her MBA at the University of Toronto and upon graduation applied for several corporate executive jobs, but had no success. Driven by motivation and a personal challenge, she decided to embark on a different path, one that would lead her to become the CEO of her own company.

The problem Sahar set out to fix was truly personal. “Growing up, I used to hate my curly hair. I would always beg my mom to straighten it. I finally started to embrace my hair’s natural texture when I was around 15 years old. Fast forward 20 years and having tried virtually every product on the market, I still had not found anything that actually worked,” she explains, on the why behind starting LUS. “I used to spend hours every single day doing my hair, and needed multiple products. I was tired of it and wanted to create a true ‘All-in-One’ product that simplified my hair care routine.”

Sahar wanted to prove to other entrepreneurs that you can start from nothing and bootstrap your way to a hyper-growth, profitable business. “It took blood, sweat and many tears (literally) to get the company to where it is today,” says Sahar, “but it’s definitely the accomplishment that I’m most proud of, so far in my life.”

Based in Toronto, LUS Brands launched in January 2017 offering a 3-step system product line, customized for different curl types. The brand has since added 3 new products to its line. LUS (which stands for ‘Love Ur Self’) encourages women of all ages and ethnicities to embrace their own natural and unique features, instead of altering or masking them.


Want to make sure your small business Is protected in case of the unexpected? The Co-operators Can Help! To find a Co-operators advisor and get started today go to lp.cooperators.ca/canadapodcast.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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