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Fashion & Garments

Breaking down gender stereotypes with baby clothing

In the winter of 2016, as several of her friends and family members were preparing to give birth, Nancy Caouette was struck by the dichotomy in children’s fashion. She realized most baby and children’s clothing available on the market were pink or blue. Nancy then questioned the impact of fashion on child development, but especially the integration of gender stereotypes. Why are clothes for boys differently cut than girls? Why are certain colours banned for one sex and not for the other, why, why, why?

Growing up, Nancy spent her free time in her family’s sewing studio where she was greatly inspired by her mother’s talents in tailoring. In 2016, equipped with all kinds of fabrics and brimming, as well as her mother’s help, Nancy set about creating unique and personalized pieces for each of the mothers-to-be around her. The enthusiasm was instantaneous. A few days later, she presented her personal project on social media. Charmed by the idea, thousands of users subscribed to her page in just a few hours. From there, The Little Yogi Company was born. Six months later, while the brand was still growing in notoriety, the young entrepreneur left behind her career to devote herself completely to building her company.

Prior to launching The Little Yogi Company, Nancy was a therapist with a degree in Special Education, a bachelor’s degree in Sexology, and a DESS in Perinatal Psychology. Nancy felt she was performing well, but not fulfilled. Her entrepreneurial and creative side was not sufficiently stimulated. With The Little Yogi Company, that has all changed. Today, more than anything else, Nancy and her brand are working to remove gender restrictions. “We are challenging the garment and fashion industry in a positive and constructive way to leave behind a world split in two: princesses or princes. At Little Yogi Company, we believe that colours have no gender! We let kids be kids.” says Nancy Caouette, Founder and President of The Little Yogi Company.

The Little Yogi Company is based on a deep-rooted system of values. All of the clothing designs are firstly hand-drawn and then printed using non-toxic water-based ink on 100% organic fabrics. The company offers a product of exceptional quality and eco-conscious while providing a contemporary and unique look. #AllIsNotBlueOrPink


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Lessons from a WILDLY successful Kickstarter Campaign with Quanta Vici founder Adrien Beyk

Adrien Beyk, Founder & CEO of Quanta Vici, a Toronto-based Smart Wearable tech startup that recently launched the world’s first Smart Heated Gloves and Socks.

Adrien launched his very first product at the age of 15, a full image editing software suite that got a few million downloads back in the day, known as Pixel Degrees.

He then studied Engineering at Ryerson University, after graduation he worked with various tech startups as a senior lead engineer, handling the full cycle of different products.

Today, he is leading his company, Quanta Vici towards conquering the Smart Apparel industry through a never seen before smart wearable technology that senses and maintains the temperature of your clothing according to your very own personal preferences.

He is also a strong believer in open-source venture creation, which is why he actively produces content on YouTube and Instagram, sharing his findings and methods as an Entrepreneur.

You can also find Adrien on YouTube on Instagram by Searching Adrien Beyk where he shares his experience as an entrepreneur.

Check out his crowdfunding campaign page at https://igg.me/at/quantavici


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BC entrepreneur is showing international clothing companies how they can put sustainability first

Selina Ho is the Founder & CEO of Recloseted, a one-stop-shop for sustainable fashion brands. Recloseted launches + scales slow fashion brands and helps existing brands become more eco-friendly through their consulting services and online programs. The company is based in Vancouver and serves clients worldwide.


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Quand le Girlpower mène un mouvement de sacs véganes

Mélissa Lambert est une femme de tête et de convictions qui, ne trouvant pas le produit de ses rêves sur le marché, a décidé de lancer sa propre marque de sacs à dos et sacs à main. Avec plus de 10 ans d’expérience en communication et en gestion de marque, Mélissa a voulu se lancer un nouveau défi; celui de réinventer la mode du sac à dos. Étant convaincue qu’il est possible d’allier confort avec élégance, l’entrepreneur lance sa marque de sac en cuir végane, certifié Peta en 2017. Lambert est issu d’une histoire d’amour entre la maternité et l’envie de changer le monde, un achat consciencieux à la fois. C’est lorsqu’elle attendait son 3ème enfant que Mélissa eut l’idée de lancer son entreprise, avec le rêve d’un modèle d’affaires responsable, écologique et du slow fashion.


Vous voulez vous assurer que votre #smallbusiness est protégé en cas d’imprévu? Co-operators peut vous aider! Pour trouver un conseiller Co-operators et commencer dès aujourd’hui, allez à lp.cooperators.ca/canadapodcast

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Tyler McCombs Founder of Devon + Lang, is bringing better pouch boxers to the market!

Devon + Lang was founded by Tyler and Dayna McCombs in 2019, but the idea for better boxers began much earlier. During an uncomfortable walk in the Hawaiian heat, Tyler decided that he was done with buying boxers that easily ripped and chafed his legs. After searching for the perfect pair, he came up empty and decided to make a better pouch boxer than what was on the market. After over a year of working with professional designers and engineers, Devon + Lang was born.


Shape your future in #Lethbridge. Bold. Vibrant. Technological. The bright, affordable choice for business builders. Grow now at https://entrepreneur.chooselethbridge.ca

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Kristian Hansen, CEO and Jake Robitaille, CMO of MNTN Discuss How They Built the World’s Most Sustainable Lifestyle Brand

MNTN was founded in 2018 with one mission in mind – to build the world’s most sustainable lifestyle brand. Since then we’ve been developing a planet-over-profit business model with the environment, animals, and the death of corporate greed at the forefront. We’re not here to line our own pockets, we’re here to deliver high-quality products that not only look good, feel good, and can change the world, but create a new form of global capitalism that takes every environmental factor into consideration.

Kristian Hansen, CEO of MNTN, is a multi-award winning serial Entrepreneur, explorer, and mission-driven founder currently on a journey to solve the climate crisis through eco-conscious capitalism, the power of consumerism, and data. Originally from Calgary AB, Kristian grew up in Dubai and spent the last 10 years exploring in 70+ countries building start-ups. He is currently living in Montreal, Québec.

Jake Robitaille, CMO of MNTN, was born and raised in Europe but has been living in Montreal for a little over a decade. He is an experienced public relations manager and sales representative with a bachelor’s in communication from the University of Montreal. Passionate about marketing and the creative process of advertising, his goal has always been to broaden his horizons and seek opportunities related to communicational strategies. With years of sales experience, Jake has transitioned to leading his own PR team for a hyper-sustainable startup.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Canada’s Podcast Alumni Connor Curran Returns to Update Us On Local Laundry, a Clothing Company

Connor Curran is Co-Founder and “Chief Laundry Folder” for Local Laundry in Calgary, a Canadian clothing manufacturer.

Visit https://www.ebay.ca/upandrunning to open your online shop.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

Julie Yoo, Founder of I Miss You Vintage, Talks About How E-Commerce Like eBay’s Up & Running Program Can Grow Local Business Locally and Globally

Julie Yoo is owner of I Miss You Vintage, Toronto’s premiere destination store for designer label consignment shopping. With over 20 years industry experience and 15 years running a bricks and mortar retail boutique, Julie is a veteran of the resale fashion world. She specializes in identification, authentication, and appraisal of 21st century vintage couture and contemporary luxury designer label resale fashion. Her clientele has included celebrities such as Lady Gaga, runway fashion designers, international museums, and fashion archives. Julie has been interviewed by various publications contributing to discussions about female business entrepreneurship, ecommerce for small business, fashion styling advice, fashion buying tips, and fashion as a financial investment. Julie is featured in Paypal’s 2019 Women Entrepreneur Study and is included in eBay’s 25th anniversary marketing campaign as the face of Canadian small businesses. When she isn’t glued to the computer, she is usually found working with the newest arrival of fabulous designer dresses and purses in store.

Visit www.ebay.ca/upandrunning by August 22nd.

Connor Curran

Connor Curran is one of the co-owners of Local Laundry, a Canadian made garments company that uses clothing as a vehicle to build community. Connor started Local Laundry four years ago after Googling: ‘How To Start A T-Shirt Company’ and watching a YouTube video. Now Connor works on Local Laundry full time with a commitment to donate over $1 Million to local charities across Canada. Local Laundry can be found in over 20 stores across Canada and is heralding the importance of supporting Canadian manufacturing.

Braden Parker

Braden Parker is co-founder of Casca Footwear, an innovative startup, developing all-day performance shoes for future builders. In the past year, Braden has moved from real-estate asset manager to co-founder of a bootstrapped venture looking to challenge the global footwear giants.