Fashion & Garments

Creating a fashion and accessories brand popular among celebrities

Lisa Drader-Murphy designs and produces seasonal collections of fashion and accessories that are of the moment yet enduring and classic in quality and expression of timeless design, all from her 250-year-old sea captain’s estate in Nova Scotia’s Annapolis Valley. Willow Vale Estate, co-managed by her husband, Carey Murphy, also operates as a 5 star boutique resort, boasting multiple spa amenities.

Her label has received extensive international coverage including CNN, New York Times, Entertainment Tonight, BFM Europe, NRJ France, European Vogue, Cosmo, Flare, ELLE, CTV, CBC, SLICE, Canadian Learning Television, Global TV, and has been seen on runways across Canada. Jennifer Love Hewitt, Missi Pyle, Linda Cardellini, and Michelle Rodriguez are among the many celebrities who have selected Turbine for their wardrobes. Turbine has been invited to present at celebrity gifting suites during the Toronto International Film Festival, Golden Globes, Oscars, and the Cannes Film Festival and their signature leather handbags have been spotted on the red carpet.

Established in 1997, Drader-Murphy’s design house is unique in that it is one of few vertical fashion companies remaining in Canada. Her collections are sold exclusively at her 5 privately held retail locations and online.


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Learn how Elle AyoubZadeh operates a local business with global vision and mission

Elle AyoubZadeh is Zvelle Founder and Creative Director. Elle is a bold, ambitious Canadian entrepreneur, and a woman of colour who has founded a local business with a global mission and vision. She has had the grit to persevere in the finance industry as a woman and visible minority, and later dive into the world of entrepreneurship challenging us to rethink how fashion should portray female beauty and achievement. Zvelle has enjoyed commercial success and Zvelle’s shoes have been spotted on public figures from Sophie Trudeau to Bella Hadid.

This year Minister Chrystia Freeland purchased Zvelle shoes to wear to budget day. Read more at Toronto Star.


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Faire sa place dans le monde des artistes du Québec

Virginie Fisette, pour Tamélo boutique. Nous sommes établis à Montréal. Après mes études en art dramatique au Cégep Marie-Victorin, j’ai complété un certificat en Histoire de l’art à l’UQAM, puis on BAC en communication également à l’UQAM. Je me suis ensuite investi dans la mise en place du projet de centre d’art Le Livart à Montréal, j’y suis restée environ 3 ans à titre de directrice des opérations. À cette époque, ma soeur Mélodie et mon amie Tamara avaient lancé Tamélo Boutique et m’ont demandé de me joindre à l’aventure. Depuis maintenant 4 ans, je m’occupe notamment des communications (internes et externes), du marketing, de la publicité, des partenariats, collaborations et de toutes autres tâches connexes !


L’équipe de la Banque Silicon Valley au Canada peut vous aider à faire avancer vos idées audacieuses – rapidement.

En apportant une expertise mondiale aux fondateurs, investisseurs et innovateurs.

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Second-hand fashion is growing 15 times faster than ever before!

From her earliest memories of playing dress-up in her mother’s closet, Courtney Watkins has always loved fashion and finding creative ways to showcase her style for less. She got her start in fashion pursuing a degree in Merchandise Marketing in Los Angeles. From working as a celeb stylist to a trend forecaster, she ran and scaled a Saw Mill to start her entrepreneurial journey. She then went on to create a company that values sustainability, interpersonal relationships and luxury fashion. Watkins has nearly a decade of experience running Canada’s fastest-growing luxury e-commerce + retail resale boutique, Mine & Yours, based in Vancouver BC.


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Se démarquer dans le monde du vêtements malgré la compétition

Philippe Vachon, c’est un peu le Maurice Richard de la bobette. Malgré les nombreux obstacles, les débâcles et les difficultés, il ne s’est jamais arrêté et s’est toujours relevé.

Rêveur comme le petit joueur de hockey, il met sur pause ses études au cégep et se lance en affaires pour la première fois à l’âge de 19 ans avec la compagnie de sports Maverick. Vite sur ses patins, le jeune adulte connaît du succès rapidement. Mais, la puck n’est pas dans le camp de Phil : du jour au lendemain, un incendie emporte Maverick en même temps que son espoir pour une victoire précoce dans le monde de l’entrepreneuriat.

Lui qui considérait retourner aux études accepte une offre d’emploi intéressante à Xerox sans toutefois perdre de vue son rêve. Peu de temps après, un projet stimulant se présente à lui : son ami d’enfance, David Côté-Hamel, désire partir son agence de publicité web. On est alors en 2008. L’entreprise fleurit rapidement, embauche une vingtaine de professionnels et se démarque de sa concurrence. C’est la deuxième expérience entrepreneuriale de Phil. La deuxième saison de notre joueur ne s’augure pas aussi facile qu’il le souhaiterait. Hors de son champ d’expertise, Phil se sent parfois imposteur à l’agence.

En 2010, les étoiles s’alignent et il fait son entrée dans la ligue des grands. Son retour dans le commerce de détail se fait avec Mesbobettes. La compagnie de sous-vêtements masculins se veut un projet-test : les deux entrepreneurs essayeront leur stratégie marketing en ligne.

Phil réalise deux tours du chapeau avec Olivier Dion et la publicité Clic Clic pour le Club MesBobettes. On est alors en 2015 et malgré quelques blessures, Mesbobettes s’en tire bien. Toutefois, le double échec des magasins de la région de Montréal met en péril le futur entrepreneurial de notre athlète. Tenace et persévérant, Phil se retrousse les manches. Avec l’aide de Dave, il restructure et relance la compagnie, crée sa marque de boxers et passe aux Dragons. Depuis, les deux gars ne font qu’accumuler les victoires.

Si Phil est le Maurice Richard des bobettes, c’est bien pour toutes ces fois où il s’est obstiné et a fait preuve de détermination et de courage, tout comme la figure emblématique du hockey. En dépit de la perte totale de sa première entreprise et des nombreuses épreuves connues avec Mesbobettes, l’homme n’a jamais baissé les bras.

D’où lui vient ce trait de personnalité ? Son parcours sportif dans sa jeunesse, ses expériences de capitaine d’équipe. Phil a toujours été un fonceur, un gars qui avait la bougeotte. Président de son école secondaire, il a fait preuve de leadership dès son enfance.

Tout comme Maurice Richard, il ne compte plus s’arrêter. La prochaine étape : conseiller de nouveaux entrepreneurs et devenir investisseur.


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Breaking down gender stereotypes with baby clothing

In the winter of 2016, as several of her friends and family members were preparing to give birth, Nancy Caouette was struck by the dichotomy in children’s fashion. She realized most baby and children’s clothing available on the market were pink or blue. Nancy then questioned the impact of fashion on child development, but especially the integration of gender stereotypes. Why are clothes for boys differently cut than girls? Why are certain colours banned for one sex and not for the other, why, why, why?

Growing up, Nancy spent her free time in her family’s sewing studio where she was greatly inspired by her mother’s talents in tailoring. In 2016, equipped with all kinds of fabrics and brimming, as well as her mother’s help, Nancy set about creating unique and personalized pieces for each of the mothers-to-be around her. The enthusiasm was instantaneous. A few days later, she presented her personal project on social media. Charmed by the idea, thousands of users subscribed to her page in just a few hours. From there, The Little Yogi Company was born. Six months later, while the brand was still growing in notoriety, the young entrepreneur left behind her career to devote herself completely to building her company.

Prior to launching The Little Yogi Company, Nancy was a therapist with a degree in Special Education, a bachelor’s degree in Sexology, and a DESS in Perinatal Psychology. Nancy felt she was performing well, but not fulfilled. Her entrepreneurial and creative side was not sufficiently stimulated. With The Little Yogi Company, that has all changed. Today, more than anything else, Nancy and her brand are working to remove gender restrictions. “We are challenging the garment and fashion industry in a positive and constructive way to leave behind a world split in two: princesses or princes. At Little Yogi Company, we believe that colours have no gender! We let kids be kids.” says Nancy Caouette, Founder and President of The Little Yogi Company.

The Little Yogi Company is based on a deep-rooted system of values. All of the clothing designs are firstly hand-drawn and then printed using non-toxic water-based ink on 100% organic fabrics. The company offers a product of exceptional quality and eco-conscious while providing a contemporary and unique look. #AllIsNotBlueOrPink


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Lessons from a WILDLY successful Kickstarter Campaign with Quanta Vici founder Adrien Beyk

Adrien Beyk, Founder & CEO of Quanta Vici, a Toronto-based Smart Wearable tech startup that recently launched the world’s first Smart Heated Gloves and Socks.

Adrien launched his very first product at the age of 15, a full image editing software suite that got a few million downloads back in the day, known as Pixel Degrees.

He then studied Engineering at Ryerson University, after graduation he worked with various tech startups as a senior lead engineer, handling the full cycle of different products.

Today, he is leading his company, Quanta Vici towards conquering the Smart Apparel industry through a never seen before smart wearable technology that senses and maintains the temperature of your clothing according to your very own personal preferences.

He is also a strong believer in open-source venture creation, which is why he actively produces content on YouTube and Instagram, sharing his findings and methods as an Entrepreneur.

You can also find Adrien on YouTube on Instagram by Searching Adrien Beyk where he shares his experience as an entrepreneur.

Check out his crowdfunding campaign page at https://igg.me/at/quantavici


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BC entrepreneur is showing international clothing companies how they can put sustainability first

Selina Ho is the Founder & CEO of Recloseted, a one-stop-shop for sustainable fashion brands. Recloseted launches + scales slow fashion brands and helps existing brands become more eco-friendly through their consulting services and online programs. The company is based in Vancouver and serves clients worldwide.


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Quand le Girlpower mène un mouvement de sacs véganes

Mélissa Lambert est une femme de tête et de convictions qui, ne trouvant pas le produit de ses rêves sur le marché, a décidé de lancer sa propre marque de sacs à dos et sacs à main. Avec plus de 10 ans d’expérience en communication et en gestion de marque, Mélissa a voulu se lancer un nouveau défi; celui de réinventer la mode du sac à dos. Étant convaincue qu’il est possible d’allier confort avec élégance, l’entrepreneur lance sa marque de sac en cuir végane, certifié Peta en 2017. Lambert est issu d’une histoire d’amour entre la maternité et l’envie de changer le monde, un achat consciencieux à la fois. C’est lorsqu’elle attendait son 3ème enfant que Mélissa eut l’idée de lancer son entreprise, avec le rêve d’un modèle d’affaires responsable, écologique et du slow fashion.


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Tyler McCombs Founder of Devon + Lang, is bringing better pouch boxers to the market!

Devon + Lang was founded by Tyler and Dayna McCombs in 2019, but the idea for better boxers began much earlier. During an uncomfortable walk in the Hawaiian heat, Tyler decided that he was done with buying boxers that easily ripped and chafed his legs. After searching for the perfect pair, he came up empty and decided to make a better pouch boxer than what was on the market. After over a year of working with professional designers and engineers, Devon + Lang was born.


Shape your future in #Lethbridge. Bold. Vibrant. Technological. The bright, affordable choice for business builders. Grow now at https://entrepreneur.chooselethbridge.ca

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