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Communications

Paula is a storyteller and tells us about the importance of PR, social media and brand strategy

A respected entrepreneur and communicator, Paula Worthington is the founder and principal of Worthington PR & Story, a Calgary-based communications agency specializing in public relations, social media and brand strategy.

She launched Worthington PR & Story in early 2018. The agency’s current client roster includes a who’s who of Alberta businesses, including Calgary Co-op, ATCO, University of Calgary Properties Group and Parks Foundation Calgary.

Worthington PR & Story services include public relations, strategic communications, media relations, media training, issues management, social media strategy, project management, content writing, influencer campaigns, event management and marketing.

The agency also supports changemakers, social enterprises and charities in the community through an agency division called Noble Arrow Projects. Current clients include the Women In Need Society, Paul Brandt’s #NotInMyCity anti-human trafficking movement and the Quinterra Legacy Garden.

Paula is a storyteller at heart. Occasionally, you can find Paula travelling the globe as a notable freelance writer and photographer, with her work appearing in national newspapers and magazines. The yellow arrow in her logo was inspired by her travels (on foot), following a little yellow arrow several hundred kilometres across Spain. She never forgot the power and importance of having wayfinders in order to accomplish our goals.


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Faire sa place dans le monde des artistes du Québec

Virginie Fisette, pour Tamélo boutique. Nous sommes établis à Montréal. Après mes études en art dramatique au Cégep Marie-Victorin, j’ai complété un certificat en Histoire de l’art à l’UQAM, puis on BAC en communication également à l’UQAM. Je me suis ensuite investi dans la mise en place du projet de centre d’art Le Livart à Montréal, j’y suis restée environ 3 ans à titre de directrice des opérations. À cette époque, ma soeur Mélodie et mon amie Tamara avaient lancé Tamélo Boutique et m’ont demandé de me joindre à l’aventure. Depuis maintenant 4 ans, je m’occupe notamment des communications (internes et externes), du marketing, de la publicité, des partenariats, collaborations et de toutes autres tâches connexes !


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En apportant une expertise mondiale aux fondateurs, investisseurs et innovateurs.

Visitez svb.com/fr/canada pour en savoir plus.

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There is no such thing as a social media expert

Tessa May Marr is an entrepreneur at heart and proud to lead a 100 percent virtual social media marketing agency of exceptionally talented and relentless Social Media Managers! Her company, Marr Media Group works with B2B and B2C brands to build custom social strategies, paid social advertising, influencer marketing and fully outsourced social media management. They plug right into each client’s marketing team to augment and amplify all marketing efforts, making them even more effective, creating more connections and achieving desired results and outcomes. Tessa is a pioneer in her leadership style, with a strong focus on work/life balance, empathy, and a whole-human approach. She has developed unique practices throughout the years of building and leading a remote, creative team and breathes new life into the agency format.


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Learn how to get your head around strategy

A globally active strategist, executive coach, and board advisor, Alex Brueckmann partners with corporate leaders, entrepreneurs, and (small) business owners. He coaches them on designing intentional strategies with measurable impact, and on shaping cohesive teams able to implement strategy faster and more successfully (http://www.brueckmann.ca/).

Alex Brueckmann has been in the trenches as a strategy manager for a global media company, and later as a management consultant. His academic background is in General Management with degrees from EBS University (Germany) and Universidad ORT (Uruguay), as well as certificates from INSEAD (France) and Harvard Business School (USA). Today, he lives in Vancouver, Canada.

Clients include industry leaders in healthcare, finance, tech, engineering, and retail, as well as high-growth / late-stage startups, not-for-profits, and (E)NGOs. They value Alex’s hands-on approach of combining the strategic side of business and the human aspect of transformation.


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Entrepreneurship and the subconscious mind

Julia Cha is an International Success Coach and best-selling author based in Vancouver, BC. She works with entrepreneurs and alpha leaders to shatter the glass ceiling by leveraging their subconscious minds to create their dream life in all aspects: a thriving career, financial abundance, and supportive relationships.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Sustainable self-care for entrepreneurs

Justine Sones (www.justinesones.com) is a writer and stress management coach who loves drinking coffee, helping burnt-out humans set boundaries, and talking about things that hurt. During her career as a massage therapist, Justine’s practice was dedicated to exploring the roles that stress, pain, and relaxation play in healing the physical body. She came to realize that the support her clients needed required more than a massage, and made it her mission to help them. Justine now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self-care as they navigate the messy intersections of partnering, parenting, -preneuring, and pandemicking.


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The future of events is hybrid, with Loren Maisels

Loren Maisels, CMP is Founder & President of LOMA Marketing Agency – an events experience firm that creates holistic strategies for events that meet the strategic, creative and experiential goals of their clients and partners.

As a detail-oriented and results-driven leader, Loren has focused her 15+ year career on B2B events marketing and demand generation! With experience in both agency and corporate environments, Loren has planned numerous ROI-driven events for companies including Vision|Co, Accenture, Achievers and Great Place to Work.

A Toronto native, Loren found herself in San Francisco, California in 2011, spearheading SaaS company Achievers’ events expansion strategy. Among other key tactics, results-driven events paid off and the company was ultimately acquired by Blackhawk Networks in 2015. Upon returning to Toronto in 2016, Loren founded LOMA Marketing Agency.

Loren graduated from Ryerson University in 2004 with a Bachelor of Commerce majoring in Marketing and minoring in International Relations. She achieved her CMP (Certified Meeting Planner) designation in July 2011 and continues to stay active and current on all global issues and trends within the marketing and event communities.


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How to grow in a connected digital ecosystem

Nikhil Sonpal is the Founder and CEO, of Mobility Quotient (MQ), a full-service digital agency, that provides business strategy, software development, marketing, advertising and design services to a wide range of industry-leading companies around the world. MQ has been operating for over 10 years and their clients come from various industries including automotive, retail, media, publishing, tech and finance.

MQ has worked on an array of projects, ranging from small WordPress websites for start-up businesses to large-scale, connected digital ecosystems (comprised of massive websites, mobile apps, numerous properties, multiple third-party platforms, and custom-built features) for global digital publishers who serve millions of daily viewers. They have also worked with Private Equity teams to help manage the technical aspects of their mergers and acquisitions. SokoLocal is Nikhil’s newest business venture, developed by MQ. It is a product search engine (online and app-based) that streamlines the online shopping experience for consumers by showcasing local products on an easy to search database.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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Se démarquer dans le monde du vêtements malgré la compétition

Philippe Vachon, c’est un peu le Maurice Richard de la bobette. Malgré les nombreux obstacles, les débâcles et les difficultés, il ne s’est jamais arrêté et s’est toujours relevé.

Rêveur comme le petit joueur de hockey, il met sur pause ses études au cégep et se lance en affaires pour la première fois à l’âge de 19 ans avec la compagnie de sports Maverick. Vite sur ses patins, le jeune adulte connaît du succès rapidement. Mais, la puck n’est pas dans le camp de Phil : du jour au lendemain, un incendie emporte Maverick en même temps que son espoir pour une victoire précoce dans le monde de l’entrepreneuriat.

Lui qui considérait retourner aux études accepte une offre d’emploi intéressante à Xerox sans toutefois perdre de vue son rêve. Peu de temps après, un projet stimulant se présente à lui : son ami d’enfance, David Côté-Hamel, désire partir son agence de publicité web. On est alors en 2008. L’entreprise fleurit rapidement, embauche une vingtaine de professionnels et se démarque de sa concurrence. C’est la deuxième expérience entrepreneuriale de Phil. La deuxième saison de notre joueur ne s’augure pas aussi facile qu’il le souhaiterait. Hors de son champ d’expertise, Phil se sent parfois imposteur à l’agence.

En 2010, les étoiles s’alignent et il fait son entrée dans la ligue des grands. Son retour dans le commerce de détail se fait avec Mesbobettes. La compagnie de sous-vêtements masculins se veut un projet-test : les deux entrepreneurs essayeront leur stratégie marketing en ligne.

Phil réalise deux tours du chapeau avec Olivier Dion et la publicité Clic Clic pour le Club MesBobettes. On est alors en 2015 et malgré quelques blessures, Mesbobettes s’en tire bien. Toutefois, le double échec des magasins de la région de Montréal met en péril le futur entrepreneurial de notre athlète. Tenace et persévérant, Phil se retrousse les manches. Avec l’aide de Dave, il restructure et relance la compagnie, crée sa marque de boxers et passe aux Dragons. Depuis, les deux gars ne font qu’accumuler les victoires.

Si Phil est le Maurice Richard des bobettes, c’est bien pour toutes ces fois où il s’est obstiné et a fait preuve de détermination et de courage, tout comme la figure emblématique du hockey. En dépit de la perte totale de sa première entreprise et des nombreuses épreuves connues avec Mesbobettes, l’homme n’a jamais baissé les bras.

D’où lui vient ce trait de personnalité ? Son parcours sportif dans sa jeunesse, ses expériences de capitaine d’équipe. Phil a toujours été un fonceur, un gars qui avait la bougeotte. Président de son école secondaire, il a fait preuve de leadership dès son enfance.

Tout comme Maurice Richard, il ne compte plus s’arrêter. La prochaine étape : conseiller de nouveaux entrepreneurs et devenir investisseur.


Les entrepreneurs sont l’épine dorsale de l’économie canadienne. Pour soutenir les entreprises canadiennes, abonnez-vous à notre chaîne YouTube et suivez-nous sur Facebook, Instagram, LinkedIn et Twitter.

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Journalism and storytelling with Elisa Birnbaum

A journalist for over 15 years, Elisa Birnbaum has carved a strong niche as a storyteller of social impact. Most recently the author of In the Business of Change, profiling social entrepreneurs around the world and their lessons learned, Elisa is the publisher & editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship that she co-founded over eight years ago – and currently hosts its podcast.

Elisa has been a regular columnist on matters of social entrepreneurship for a national newspaper in Canada, the National Post and has been published in the Globe & Mail, Toronto Star, Reuters, Zoomer, Elle Magazine, among other publications. Elisa also works as a communications consultant, helping businesses tell their stories more effectively for greater impact.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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