Communications

Rebecca Rochon Discusses the Trends in Industries That Pivot & Pilot Creative Serve During COVID-19

Food, wellness & personal beauty care is essential Five years ago, Rebecca Rochon founded Pivot & Pilot Creative, a boutique design agency in Vancouver that specializes in branding, packaging design, advertising, and website creation. Pivot & Pilot helps clients in the food, beauty and wellness space capitalize on their first impression. Aside from running her agency, Rebecca is actively involved in the business community in Canada and leads talks and workshops frequently. Pivot & Pilot runs a quarterly “Conversations” panel where Rebecca hosts a conversational interview with business leaders in Vancouver. Some past topics include “Launching Your Brand with Kickstarter”, “Working Creatives: Making Creative Your Full-Time” and “Ecommerce vs Brick and Mortar”. She also hosts Pivot & Pilot’s YouTube channel where she interviews experts and speaks about the way design influences consumer behaviour. In her spare time she’s on stage doing stand up comedy, at an art gallery or dancing with her dog, Bernie.

Francis Drolet

Diplômé en communication graphique de l’Université Laval, Francis Drolet est un entrepreneur en série. Il a fondé Click Contact en 2003, et est également le cofondateur de l’entreprise Slow Cow, qui distribue à l’international la boisson relaxante du même nom. Débordant d’énergie et d’idées, Francis Drolet est un leader naturel, mais surtout un créateur de génie depuis plus de quinze ans. Il exploite son talent au sein de l’entreprise Yankee Média dont il est le cofondateur.

Lesley Dumlao

Lesley Dumlao is the Director of Engagement at Perceptible Group Inc., a marketing and technology agency based in Burlington, Ontario. Lesley leads Perceptible’s business development, client engagement, social media marketing, and is also a host on Canada’s Podcast in Toronto! She and her husband are business partners and part-owners of Perceptible Group Inc. Having grown up within an entrepreneurial family, Lesley always knew that she would end up starting her own business. She also is confident in the fact that entrepreneurs have a certain make-up that sets them apart– a higher tolerance for risk and innate creativity. Lesley holds a Bachelor of Applied Health Sciences from the University of Waterloo and a Project Management Certificate from Humber College. With education in Recreation and Project Management, she spent most of her career working in government sector roles, and took the leap into entrepreneurship only two years ago.

Evan Gilbert

With a partial BCIT degree, investing 7 months working in the corporate world with Rogers, several years working hospitality with the Vancouver Canucks, Evan Gilbert set his mind on living life as a Digital Nomad traveling around the world while engaging technology to establish a niche helping real estate professionals invest wisely in their online content, presence and sales process. He is on a mission to revolutionize the advertising industry by delivering the best online resources for you to succeed in paid traffic! Within his digital marketing agency in Vancouver, he is also developing an education and training program to help other business decision makers & entrepreneurs get started with their own successful advertising campaigns on social media. Learn more about his business on the Block E Media website.

Kelsey Reidl

Kelsey Reidl is a Business Coach, Podcast Host & Sales + Marketing Consultant. After being let-go from 2 of her dream jobs in her twenties, she decided to take her power back and ditch the 9-5 in pursuit of building her own brand and business. Now, she teaches other women to follow that inner voice that keeps nudging them. You know, the one that says “you’re capable of more!” Her signature online coaching program called The VISIONARY METHOD ™ has helped 100’s of aspiring and startup entrepreneurs gain the confidence they need to have a thriving coaching or service-based business, by showing them how to explore their gifts, develop an offer, create innovative sales & marketing strategies to get their service into the hands of those who need it, and to cultivate community each step of the way. Kelsey also hosts a Top Podcast on the Canadian Entrepreneurship Chats, called Visionary Life. In each weekly episode, she chats with visionary humans about the journey that got them to where they are today. Kelsey lives in Toronto with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara desert & jumping through canyons are some of her favourite adventures to date).

Mike Schwarz

Born and raised in Squamish BC, Mike Schwarz went on to graduate from UBC Sauder School of Business with his Bachelor of Commerce degree (Marketing) in 1999. Since then, Mike has been self-employed, working on internet start-ups for over 18 years. Mike now has a rich history of successful dot-com exits including Clubvibes.com, Techvibes.com, The Massive Tech conference, DiscoverVancouver and clubZone.com. Mike’s current focus is building out myZone Media, who’s mission is to help event promoters operate more efficiently. Subsidiary businesses of myZone including myZone Printing, myZone Marketing, myZone Web Development, myZone Ticketing (aka ticketZone.com) and myZone Merch. Mike loves to travel and spends several months per year on the road working remotely. His latest start-up is his growing family including a wife & son. Recognized in 2005 as a BIV top 30 under 30, Schwarz has also spoken at numerous conferences and is passionate about building creative work environments that enable both work-life balance.

In this episode, Mike discusses “why it’s essential to find out what part of your business is virus proof”, and stresses the importance of pivoting your business offerings online during this tumultuous time. Mark also talks about how his businesses thrives within a remote work-from-home culture, and offers insights and tools he uses to connect with his domestic and international team members.

Mark sheds light on the impact COVID-19 is having on the event industry specifically. With the current outlook, which is changing daily, Mark anticipates events should be postponed until at least the Fall, if not the Spring.

Daniela Kelloway

Daniela Kelloway is a veteran PR and communications professional (http://clutchpr.com/), writer, and tech startup founder. She has spoken at conferences around the world, walked A-list celebrities down red carpets, and broken world records. Kelloway is a yogi, has three children and splits her time between Toronto and Prince Edward County. Her latest venture BooknBrunch, a tech platform for book clubs, is on a mission to reconnect the world in real life through books and food.

Sheenah Rogers-Pfeiffer

Sheenah Rogers-Pfeiffer is founder and chief strategist at Anstice Communications. She talks about being a survivor in a very competitive industry and how she differentiates what she does from others.

Eric Fournier

Eric Fournier is a dynamic, strategic visionary with a long history of creating value for businesses. In his role as Partner and Executive Producer at Moment Factory, he has strategically overseen the growth of the studio while also providing proactive leadership and direction on major projects. Under his guidance, Moment Factory now operates in Tokyo, New York City, Los Angeles and London and soon Toronto. Creative and curious, Eric excels at identifying opportunities that will fully activate Moment Factory’s unique and diverse collection of expertise. Eric holds an MBA from McGill University and a BBA from the Université du Québec à Montréal.

Lauren Shirreffs

In 2013 Lauren Shirreffs founded 2Social after recognizing an opportunity in the market to connect consumers with celebrated brands and multi-location businesses through online communities. In 2017, 2Social opened its second office in Santa Monica, California, to focus on growth in the American marketplace and continue to best service our American clients. Lauren is passionate about community, and exploring ways to utilize social media to communicate positive messages and shed light on meaningful conversations. Lauren now divides her time between Toronto and Los Angeles and is fueled by an insatiable drive for success (And coffee. So much coffee).