Communications

Sheenah Rogers-Pfeiffer

Sheenah Rogers-Pfeiffer is founder and chief strategist at Anstice Communications. She talks about being a survivor in a very competitive industry and how she differentiates what she does from others.

Eric Fournier

Eric Fournier is a dynamic, strategic visionary with a long history of creating value for businesses. In his role as Partner and Executive Producer at Moment Factory, he has strategically overseen the growth of the studio while also providing proactive leadership and direction on major projects. Under his guidance, Moment Factory now operates in Tokyo, New York City, Los Angeles and London and soon Toronto. Creative and curious, Eric excels at identifying opportunities that will fully activate Moment Factory’s unique and diverse collection of expertise. Eric holds an MBA from McGill University and a BBA from the Université du Québec à Montréal.

Lauren Shirreffs

In 2013 Lauren Shirreffs founded 2Social after recognizing an opportunity in the market to connect consumers with celebrated brands and multi-location businesses through online communities. In 2017, 2Social opened its second office in Santa Monica, California, to focus on growth in the American marketplace and continue to best service our American clients. Lauren is passionate about community, and exploring ways to utilize social media to communicate positive messages and shed light on meaningful conversations. Lauren now divides her time between Toronto and Los Angeles and is fueled by an insatiable drive for success (And coffee. So much coffee).

Terry Sydoryk

Terry Sydoryk is CEO of Chaordix which specializes in establishing online communities for brands like LEGO, Rust-Oleum, American Airlines and SMART Technologies so they can engage with consumers, fans and stakeholders on deeper level.

Tara Clark

Tara Clark is the founder, owner, and CEO of Vancouver-based social media agency, Social T. For the past nine years she has offered executive consulting, training and management to small and medium-sized businesses around the world. As a social media architect, entrepreneur, and speaker, Tara is focused on helping businesses think differently and use social media effectively in order to achieve their goals. She helps brands engage with existing customers and tap into new audiences using their social media networks. Passionate about empowering those around her, Tara believes in building lasting connections with business owners who share her entrepreneurial spirit.

Jose Azares

When Jose Azares launched his popular Calgary burger and milkshake chain, REGRUB, five years ago, he didn’t realize he was laying the foundation for his next entrepreneurial venture – NIDUM. This impact-driven startup solves serious staffing problems for restaurants and other high turnover industries while creating more opportunities for unemployed and underemployed Calgarians.

Corey Croft

Corey Croft is an accidental entrepreneur and Founder of Fly Pelican Press, an independent book publishing company operating out of Vancouver British Columbia. Focusing on delivering non-commercial works of fiction in electronic and hard copy formats, and creating open-ended discourse through official publications and blogs, the company has a hard-to-forget slogan which you’ll hear in Corey’s Canada Podcast and view on his website – that is also his guiding principle for both content and delivery.

Corey Croft is from Surrey British Columbia, Canada. Self-described as a user of gallows humor to help to him stumble gracefully in a meaningless world. He avoids eye contact with strangers and doesn’t understand most kinds of science. As a child he was taken to church every Sunday and worried that every time it rained it would rain, biblically. As an adult, the rain is pretty good for writing and sleeping.

Glain Roberts-McCabe

Glain Roberts-McCabe is the founder and President of The Roundtable, a company where leaders cultivate their leadership, together. The Roundtable is best known for their group and team-based coaching and mentoring systems that help organizations break down silos, increase collaboration and accelerate business all while building leadership capability. In 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program and in 2016 they were named Best External Consulting Advisory in Canada at the Canadian HR Awards. In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege. Her personal mission to inspire ambitious leaders to connect to their bigger purpose and passion so that work can be more fun and life can be more fulfilling.

Melissa Orozco

In 2011 Melissa Orozco founded Yulu PR, a communications and impact consulting agency mandated to champion socially innovative organizations that are making positive social and environmental impact.

Since then, Melissa was awarded a top 30-under 30 marketing professional award, was Chair of Communications for the Urban Land Institute of BC, played a key role in the ‘Fuck Cancer’ campaign earning her agency at International Stevie Award for Best Social Good Campaign, and became Canada’s first PR agency to become a certified B Corporation.

With the belief that stories have the power to drive behavior and social change, Melissa and her team embarked on an evolution of public relations. Enter Impact Relations, an organization dedicated to promoting the widespread practice of PR & communications for positive impact that works with emergent change makers across North America.

Clive Goodinson

Clive Goodinson, aka The Jokester, is the mastermind behind Pixton. It all started when he imagined a website where people could share and collaborate on ideas and stories. Combining his love of comics like Tintin, The Far Side, and Calvin & Hobbes, with his skills in computer programming, Clive struck upon the idea of a new kind of comic, where anyone could be its author.

An expert in the full spectrum of interactive technologies, Clive has a M.Sc. degree from the University of British Columbia and over a decade’s experience building interactive content for some of Canada’s leading brands and design agencies. Originally from England, Clive loves listening to and playing music, word games, and the right brand of chocolate-mint ice cream.

Clive’s family moved to Canada from England when he was small and moved to Ontario. From Ontario, Clive moved to Vancouver for 14 years, and ultimately moved from an interurban 600 square foot apartment downtown Vancouver to Vancouver Island nine years ago, and fell in love with the space of Vancouver Island – being close to nature and out of the noisy city. Above all, Clive believes in nurturing the creative spirit, that we have the unique ability to imagine something and then make it a physical reality.