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Marketing for Different Markets: From Canada to the United States to Ecuador

Born and raised in New Brunswick, Canada, Matthew Carpenter-Arevalo graduated with a BA in Spanish and English Literatures from St. Thomas University in 2003. In 2004 he was elected a Rhodes Scholar for the Maritime Provinces in order to obtain a Masters in Philosophy from The University of Oxford. In 2008 he joined Google as a Manager and in 2011 he worked at The World Economic Forum in Geneva, before joining Twitter in 2013 as Latin America Partnership Manager. In 2014 he founded Centrico Digital, a managed marketing services company based in Ecuador and focused on delivering marketing automation services to companies based in Canada and the United States. In 2022, Centrico Digital was acquired by Uhuru Network, a leading US-based inbound marketing company. Matthew is married to the Ecuadorian Entrepreneur and investor Michelle Arévalo-Carpenter. They have twin boys and are based in Quito.

Check out Matthew’s TechCrunch article at https://techcrunch.com/2021/03/13/does-atlantic-canada-have-a-blueprint-for-rural-revival-in-the-post-pandemic-era/


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Revolutionizing the music creation industry, one artist at a time

Alexandre Turbide, B.Eng, MBA, is the co-founder and CEO of BeatConnect where he coordinates and leads the marketing efforts, strategic planning, resource management, and other administrative tasks pertaining to the business, including orchestrating financing, building networks around the business, and working with the company’s legal counsels. Before becoming an entrepreneur, Alexandre worked as a product and program manager for both Aeroplan and Air Canada, and as a personalization strategist for CBC/Radio-Canada. After successfully completing one of the most ambitious single-sign-on consolidation projects in the airline industry at Air Canada and future-proofing the data acquisition model at CBC with initiatives across 15 digital products, Alexandre now focuses on leading BeatConnect through the startup phase and bringing the business to profitability.


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Building a sustainable, competitive, and resilient world with technology

Jenelle Sobey is motivated to build a sustainable, competitive, and resilient world and believes the tech sector enables and scales those solutions to achieve that.

Jenelle is a co-founder and CEO at RIDDL, a tool that tracks, manages, and measures ESGs, impact investments, and quantifies returns.

Partner and former Managing Partner of Code + Mortar (norex.ca), an interactive web and invention firm, globally recognized by the Webby’s (the Oscars of the web). Code + Mortar was acquired by Revolve Marketing in 2020.

In 2017, Jenelle was recognized as the National Emerging Leader in ICT and was awarded St Francis Xavier University’s Young Alumna of the Year (2017). Jenelle received Digital Nova Scotia’s Power IT Up Next Generation Award (2016), was recognized as one of the Halifax Chamber of Commerce’s Change Agents of the Year (2015). She has been recognized as one of 21 emerging leaders in New Brunswick by 21inc (2013) and one of 20 in Atlantic Canada by 4Front (2014).

Jenelle holds a Graduate Diploma in Social Innovation, University of Waterloo (2014), Masters of Arts in Political Science, University of New Brunswick (2011), Bachelor of Arts in Political Science, St Francis Xavier University (2008).


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Solving the pain point of sales-based compensation

Nabeil Alazzam, is CEO and founder of Forma.ai, a Toronto-based company striving to solve the massively under-appreciated pain point of sales-based compensation. Currently the systems for calculating and awarding sales-based compensation are clunky, unwieldy and often manual, creating a lot of work for operations teams and sales professionals. Nabeil identified that automation could solve this problem, and built a system (aka Forma.ai) that is able to take the many unique compensation problems that sales organizations face and create unified solutions that save time, money, and mental health for their customers.

Nabeil can speak to the above and more on the podcast Building a solution that works: How Forma.ai has experienced over 2000% revenue growth since 2016. The overlooked market of sales compensation and how Forma.ai is streamlining the process for over $1.5 billion commissions per year.


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Why the Lightning Network is key to scaling bitcoin trading

Shone Anstey brings 20 years of experience in building complex technologies and software within search, analytics, and data centre operations. Engaged with cryptocurrency since 2012, Shone has acted as technology lead for an industrial Bitcoin mine and Bitcoin mining pool, and is a Certified Cryptocurrency Investigator. Shone is the CEO and Co-founder of LQwD, the first publicly traded, pure play, purpose-built bitcoin company that’s focused on solutions that power the growth of the Bitcoin Lightning Network.

In this podcast, we highlight three key ideas:

  1. Why Bitcoin is like the ‘reserve currency’ of cryptocurrencies
  2. The Lightning Network – what is it and why it is important to scaling cryptocurrency trading
  3. Like E-mail was the first use case of the internet, transaction exchanges are the first use case of cryptocurrency…and there is so much more to come!

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Building a Hardware & Software Company as a Non-Technical Founder

Serese Selanders’ journey as a tech entrepreneur has been anything but typical. Serese spent 20 years in the financial services industry, the majority of those years as a senior executive. However, life threw her a curveball when her parents went through major health challenges. Despite having no technical background, she invented ORA, an innovative, wearable personal safety alert device. Two years ago, Serese launched her second company, SolusGuard. SolusGuard helps employers protect employees who work alone or in dangerous situations with a suite of hardware and software safety solutions. Listen in to find out how SolusGuard helps organizations keep their employees safe and the unconventional path Serese took to get here.


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Putting a Human Face on Tech with Faye Pang

Faye Pang is the Canada Country Manager for Xero, the global small business platform with more than 2.7 million subscribers worldwide that’s dedicated to making business beautiful. Faye brings nearly 15 years of experience building businesses from the ground up. Prior to joining Xero, Faye helped launch Uber Freight into the Canadian market. She also helped launch the Uber Eats app in Toronto in December 2015, scaling the business from 80 restaurants on launch day to 20,000 partners by the end of her tenure.

As a leader, Faye prioritizes growth above all else, and practices authenticity, transparency, and empathy in the way she manages her team. She strongly believes that we all have a set of values that we have to live by at all times (rather than keeping our work and personal lives separate), and keeps this consideration top-of-mind when championing her team’s growth, both personally and professionally. She is passionate about creating systems that lift women up, while tackling the hierarchical barriers that have disproportionately affected women in the workplace.


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Learn why resilience is important for entrepreneurs

In over 20 years running a Canadian software company, Alykhan Jetha (AJ) has weathered a lot of storms – from the dot-com bust, to 9-11’s blow to business confidence, right up to the sales hit of the Covid-19 pandemic. But the biggest threat he’s ever seen to his business, is how his pipeline for software engineers has utterly dried up. See this recent Financial Post story that quoted AJ at https://bit.ly/3m36bV0 and https://bit.ly/3s1kLjn

AJ is CEO of Marketcircle Inc., the Markham, ON-based developer of award-winning Daylite CRM for Mac-based small business of 1-100 people. Daylite powers small business teams to handle more clients, close more deals, and execute more projects.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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What if we could end paralysis?

Sparked by a paralyzing bike crash in Phuket, Kieran Macleod has joined forces with friends in the blockchain ecosystem to source funds for a Robotic ExoSkeleton. This will allow Kieran to regain a level of functionality you can only imagine: from being stuck in a wheelchair every day and walking 2-3 hours per year, to near-full personal autonomy again!

Together, Kieran and his friends’ massively transformative purpose is to Enable Augmented Human Purpose. And, their moonshot is to support 1 million people with mobility issues transform their lives to a better future. Introducing ExOSkeletons to people experiencing paralysis in communities in Canada and around the world would:

  • Help people with paralysis experience first-hand the next-generation technology that can transform their lives to a better future;
  • Save billions of dollars in public healthcare spending;
  • Fast-track the adoption of ExOSkeleton and related technologies so ‘access’ takes on a whole new meaning

Kieran invites you to make an impact – start by sharing your ‘ideas’ for ambassadors, manufacturers, health professionals, health product distributors and community leaders that would love to see the adoption of ExOSkeletons happen!


The Silicon Valley Bank team in Canada can help you take your next step. Find out more about the bank that has nearly 40 years of global experience supporting venture-backed tech and life science companies and their investors. We’re in Canada to help leading innovators reach the next stage, faster. Visit www.svb.com/canada/connect. Silicon Valley bank, helping you move your bold ideas forward, fast.

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Connecting medical cannabis patients, licensed producers and processors

Joel Taylor, Co-founder of Patient Choice, has been at the forefront of the ever-changing cannabis industry for many years. He helped transition black market cannabis cultivators to the legal market, connecting them to the regulators of Health Canada and British Columbia.

Patient Choice is a licensed online medical platform that connects medical cannabis patients, licensed producers and processors.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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