Tech

Report assesses long-term impacts on screen touching

As the world attempts to navigate the current pandemic, there is a level of unparalleled uncertainty and consumer interest in non-touch gestures will increase during and after it concludes, says research firm Strategy Analytics.

Consumer behavior is changing in key ways, according to a new report from its User Experience Strategies Service (UXS) that examines the likely long-term impact of the pandemic on consumer human-machine interface (HMI) preferences.

With primary concern relating to interfaces on public devices such as ATMs and petrol stations, convenience will likely be deprioritized in favor of safety, privacy, and cleanliness, it concludes.

A new report from at Strategy Analytics has examined the likely long-term impact of the pandemic on consumer human-machine interface (HMI) preferences.

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Key report findings reveal that:

  • Public touchscreens in contexts such as shared vehicles, rental cars, commercial kiosks etc., could become less desirable if consumers view them as health risks.
  • Redesigning of terminals or screen hardware, to incorporate automated sanitary measures: for example, automated screen cleaning or replacing a screen protector after every use, could lessen public concern when using high frequency public touch points
  • Removal of touchscreens altogether, in favor of a touchless interaction such as voice or gestures could also work to mitigate public safety fears.

“Consumer interest in non-touch gestures will certainly increase during the pandemic and likely afterwards,” said Chris Schreiner, the firm’s director of syndicated research and report author. “Unfortunately, the state of both voice and gestural interfaces in addition to the noisy environments in which these devices are often located make it very premature to expect that they can take the place of a touchscreen and hard controls.”

Kevin Nolan, vice president of Strategy Analytics User Experience Innovation Practice (UXIP), added that “while digital assistants are certainly improving and voice is already trending to become the dominant HMI, there needs to be an even greater focus on improvement of their usefulness, accuracy, and robustness.”

Jordan Lewis

Jordan Lewis is the co-founder and CEO of Stable.work, an online marketplace for Sales Professionals. Prior to Stable.work, Jordan was the co-founder and CEO at Biddwell, an end-to-end property rental platform. Prior to Biddwell Jordan was the interim CEO at Spacelist, Canada’s leading Commercial Real Estate platform, where he oversaw the redevelopment of the company’s short and long-term strategy. Jordan holds a Bachelor of Technology Degree in Network and Security Application Development and Administration, as well as a Computer Systems Technology Diploma in Data Communication and Internet working from The British Columbia Institute of Technology.

Saif Ajani

Saif Ajani is the co-founder and CEO of the Toronto-based startup Keyhole, the world’s leading hashtag analytics tool, where he is responsible for the company’s vision and execution. Before launching Keyhole, Saif worked extensively in the technology space, most recently at a VC-incubated digital media startup. For more than ten years, he has been helping marketing executives at brands and agencies make key decisions by analyzing and measuring social media data. As a founder in this space, he really tries to learn from customers. Not always easy, but always learning!

Saif has an honors degree in Computer Science from the University of Waterloo, and an MBA from Cornell University.

Doug Van Spronsen

Doug Van Spronsen is a Partner at Versett a product design and technology company.

James Connolly

James Connolly is the co-founder and CEO of VoxNeuro based in Toronto. VoxNeuro provides the world’s first objective concussion and acquired brain injury assessment that steps beyond diagnosis.

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Annee Ngo is the co-founder and CEO of Startup League, an educational gaming platform for students to learn creative problem-solving through competition and play. She is a serial entrepreneur whom scaled global ed-tech company into more than 30 cities across 12 countries in under 3 years with clients like Adobe and Stanford. She exited her first startup in 2016, returning 3x to her investors. Annee is also the proud recipient of Women Tech Founders’ Award for Gaming/AR/VR and BC Business’ 30 Under 30.

Michael McNaught

Michael McNaught is the Founder of RVEzy, Canada’s Largest and Most Affordable RV Rental Marketplace that connects vacationers with RV owners across the country.

In 2016, Michael was injured while on duty at the Ottawa Police Service. After suffering this injury, he saw an opportunity to build upon his idea to create a market place, similar to airbnb for RV owners and vacationers. Exactly one year later, he was pitching this business on Dragon’s Den. Fast forward to present day; Michael is now operating a highly successful, national company where keeping up with annual growth is his biggest business challenge.

Michael’s advice to entrepreneurs is to take calculated risks and pursue measurable results. Listen & watch this chat to get inspired to act on your big idea.

Daniela Kelloway

Daniela Kelloway is a veteran PR and communications professional (http://clutchpr.com/), writer, and tech startup founder. She has spoken at conferences around the world, walked A-list celebrities down red carpets, and broken world records. Kelloway is a yogi, has three children and splits her time between Toronto and Prince Edward County. Her latest venture BooknBrunch, a tech platform for book clubs, is on a mission to reconnect the world in real life through books and food.

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Neil Gruninger is Founder and President of Kidoodle TV – a safe streaming platform with content hand picked by parents.

James Wu

James Wu is CEO & Founder of Innerspace Technology Inc. He is also an experienced start up veteran, with a keen understanding of what it takes to develop a team, product and company from Zero to One.

James has over 15 years of experience in UX design and usability, including 8 years of leadership and senior management experience with UX teams. At InnerSpace, James is involved in all aspects of the business, from fundraising and finance, to operations, to product and development. At Kobo, James was the conceptual visionary for their unique and award winning tablet user experience and primary inventor on over 30 patents related to user experience design. James managed several teams of exceptionally talented experience designers, interaction architects, industrial and mechanical designers, researchers and prototypers who delivered the world-class Kobo reading experience across all platforms.