Media

Lesley Dumlao

Lesley Dumlao is the Director of Engagement at Perceptible Group Inc., a marketing and technology agency based in Burlington, Ontario. Lesley leads Perceptible’s business development, client engagement, social media marketing, and is also a host on Canada’s Podcast in Toronto! She and her husband are business partners and part-owners of Perceptible Group Inc. Having grown up within an entrepreneurial family, Lesley always knew that she would end up starting her own business. She also is confident in the fact that entrepreneurs have a certain make-up that sets them apart– a higher tolerance for risk and innate creativity. Lesley holds a Bachelor of Applied Health Sciences from the University of Waterloo and a Project Management Certificate from Humber College. With education in Recreation and Project Management, she spent most of her career working in government sector roles, and took the leap into entrepreneurship only two years ago.

Mike Schwarz

Born and raised in Squamish BC, Mike Schwarz went on to graduate from UBC Sauder School of Business with his Bachelor of Commerce degree (Marketing) in 1999. Since then, Mike has been self-employed, working on internet start-ups for over 18 years. Mike now has a rich history of successful dot-com exits including Clubvibes.com, Techvibes.com, The Massive Tech conference, DiscoverVancouver and clubZone.com. Mike’s current focus is building out myZone Media, who’s mission is to help event promoters operate more efficiently. Subsidiary businesses of myZone including myZone Printing, myZone Marketing, myZone Web Development, myZone Ticketing (aka ticketZone.com) and myZone Merch. Mike loves to travel and spends several months per year on the road working remotely. His latest start-up is his growing family including a wife & son. Recognized in 2005 as a BIV top 30 under 30, Schwarz has also spoken at numerous conferences and is passionate about building creative work environments that enable both work-life balance.

In this episode, Mike discusses “why it’s essential to find out what part of your business is virus proof”, and stresses the importance of pivoting your business offerings online during this tumultuous time. Mark also talks about how his businesses thrives within a remote work-from-home culture, and offers insights and tools he uses to connect with his domestic and international team members.

Mark sheds light on the impact COVID-19 is having on the event industry specifically. With the current outlook, which is changing daily, Mark anticipates events should be postponed until at least the Fall, if not the Spring.