Communications

Mike Schwarz

Born and raised in Squamish BC, Mike Schwarz went on to graduate from UBC Sauder School of Business with his Bachelor of Commerce degree (Marketing) in 1999. Since then, Mike has been self-employed, working on internet start-ups for over 18 years. Mike now has a rich history of successful dot-com exits including Clubvibes.com, Techvibes.com, The Massive Tech conference, DiscoverVancouver and clubZone.com. Mike’s current focus is building out myZone Media, who’s mission is to help event promoters operate more efficiently. Subsidiary businesses of myZone including myZone Printing, myZone Marketing, myZone Web Development, myZone Ticketing (aka ticketZone.com) and myZone Merch. Mike loves to travel and spends several months per year on the road working remotely. His latest start-up is his growing family including a wife & son. Recognized in 2005 as a BIV top 30 under 30, Schwarz has also spoken at numerous conferences and is passionate about building creative work environments that enable both work-life balance.

In this episode, Mike discusses “why it’s essential to find out what part of your business is virus proof”, and stresses the importance of pivoting your business offerings online during this tumultuous time. Mark also talks about how his businesses thrives within a remote work-from-home culture, and offers insights and tools he uses to connect with his domestic and international team members.

Mark sheds light on the impact COVID-19 is having on the event industry specifically. With the current outlook, which is changing daily, Mark anticipates events should be postponed until at least the Fall, if not the Spring.

Daniela Kelloway

Daniela Kelloway is a veteran PR and communications professional (http://clutchpr.com/), writer, and tech startup founder. She has spoken at conferences around the world, walked A-list celebrities down red carpets, and broken world records. Kelloway is a yogi, has three children and splits her time between Toronto and Prince Edward County. Her latest venture BooknBrunch, a tech platform for book clubs, is on a mission to reconnect the world in real life through books and food.

Sheenah Rogers-Pfeiffer

Sheenah Rogers-Pfeiffer is founder and chief strategist at Anstice Communications. She talks about being a survivor in a very competitive industry and how she differentiates what she does from others.

Eric Fournier

Eric Fournier is a dynamic, strategic visionary with a long history of creating value for businesses. In his role as Partner and Executive Producer at Moment Factory, he has strategically overseen the growth of the studio while also providing proactive leadership and direction on major projects. Under his guidance, Moment Factory now operates in Tokyo, New York City, Los Angeles and London and soon Toronto. Creative and curious, Eric excels at identifying opportunities that will fully activate Moment Factory’s unique and diverse collection of expertise. Eric holds an MBA from McGill University and a BBA from the Université du Québec à Montréal.

Lauren Shirreffs

In 2013 Lauren Shirreffs founded 2Social after recognizing an opportunity in the market to connect consumers with celebrated brands and multi-location businesses through online communities. In 2017, 2Social opened its second office in Santa Monica, California, to focus on growth in the American marketplace and continue to best service our American clients. Lauren is passionate about community, and exploring ways to utilize social media to communicate positive messages and shed light on meaningful conversations. Lauren now divides her time between Toronto and Los Angeles and is fueled by an insatiable drive for success (And coffee. So much coffee).

Terry Sydoryk

Terry Sydoryk is CEO of Chaordix which specializes in establishing online communities for brands like LEGO, Rust-Oleum, American Airlines and SMART Technologies so they can engage with consumers, fans and stakeholders on deeper level.

Tara Clark

Tara Clark is the founder, owner, and CEO of Vancouver-based social media agency, Social T. For the past nine years she has offered executive consulting, training and management to small and medium-sized businesses around the world. As a social media architect, entrepreneur, and speaker, Tara is focused on helping businesses think differently and use social media effectively in order to achieve their goals. She helps brands engage with existing customers and tap into new audiences using their social media networks. Passionate about empowering those around her, Tara believes in building lasting connections with business owners who share her entrepreneurial spirit.

Jose Azares

When Jose Azares launched his popular Calgary burger and milkshake chain, REGRUB, five years ago, he didn’t realize he was laying the foundation for his next entrepreneurial venture – NIDUM. This impact-driven startup solves serious staffing problems for restaurants and other high turnover industries while creating more opportunities for unemployed and underemployed Calgarians.

Corey Croft

Corey Croft is an accidental entrepreneur and Founder of Fly Pelican Press, an independent book publishing company operating out of Vancouver British Columbia. Focusing on delivering non-commercial works of fiction in electronic and hard copy formats, and creating open-ended discourse through official publications and blogs, the company has a hard-to-forget slogan which you’ll hear in Corey’s Canada Podcast and view on his website – that is also his guiding principle for both content and delivery.

Corey Croft is from Surrey British Columbia, Canada. Self-described as a user of gallows humor to help to him stumble gracefully in a meaningless world. He avoids eye contact with strangers and doesn’t understand most kinds of science. As a child he was taken to church every Sunday and worried that every time it rained it would rain, biblically. As an adult, the rain is pretty good for writing and sleeping.

Glain Roberts-McCabe

Glain Roberts-McCabe is the founder and President of The Roundtable, a company where leaders cultivate their leadership, together. The Roundtable is best known for their group and team-based coaching and mentoring systems that help organizations break down silos, increase collaboration and accelerate business all while building leadership capability. In 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program and in 2016 they were named Best External Consulting Advisory in Canada at the Canadian HR Awards. In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege. Her personal mission to inspire ambitious leaders to connect to their bigger purpose and passion so that work can be more fun and life can be more fulfilling.