In 2013 Lauren Shirreffs founded 2Social after recognizing an opportunity in the market to connect consumers with celebrated brands and multi-location businesses through online communities. In 2017, 2Social opened its second office in Santa Monica, California, to focus on growth in the American marketplace and continue to best service our American clients. Lauren is passionate about community, and exploring ways to utilize social media to communicate positive messages and shed light on meaningful conversations. Lauren now divides her time between Toronto and Los Angeles and is fueled by an insatiable drive for success (And coffee. So much coffee).
Tara Clark is the founder, owner, and CEO of Vancouver-based social media agency, Social T. For the past nine years she has offered executive consulting, training and management to small and medium-sized businesses around the world. As a social media architect, entrepreneur, and speaker, Tara is focused on helping businesses think differently and use social media effectively in order to achieve their goals. She helps brands engage with existing customers and tap into new audiences using their social media networks. Passionate about empowering those around her, Tara believes in building lasting connections with business owners who share her entrepreneurial spirit.
When Jose Azares launched his popular Calgary burger and milkshake chain, REGRUB, five years ago, he didn’t realize he was laying the foundation for his next entrepreneurial venture – NIDUM. This impact-driven startup solves serious staffing problems for restaurants and other high turnover industries while creating more opportunities for unemployed and underemployed Calgarians.
Corey Croft is an accidental entrepreneur and Founder of Fly Pelican Press, an independent book publishing company operating out of Vancouver British Columbia. Focusing on delivering non-commercial works of fiction in electronic and hard copy formats, and creating open-ended discourse through official publications and blogs, the company has a hard-to-forget slogan which you’ll hear in Corey’s Canada Podcast and view on his website – that is also his guiding principle for both content and delivery.
Corey Croft is from Surrey British Columbia, Canada. Self-described as a user of gallows humor to help to him stumble gracefully in a meaningless world. He avoids eye contact with strangers and doesn’t understand most kinds of science. As a child he was taken to church every Sunday and worried that every time it rained it would rain, biblically. As an adult, the rain is pretty good for writing and sleeping.
Glain Roberts-McCabe is the founder and President of The Roundtable, a company where leaders cultivate their leadership, together. The Roundtable is best known for their group and team-based coaching and mentoring systems that help organizations break down silos, increase collaboration and accelerate business all while building leadership capability. In 2014, The Roundtable was awarded a Gold Award by the Canadian Awards for Training Excellence in partnership with PepsiCo Foods Canada for their Roundtable for Leaders peer coaching and mentoring program and in 2016 they were named Best External Consulting Advisory in Canada at the Canadian HR Awards. In 2018, Glain was named one of Canada’s Women Entrepreneurs of the Year. All experiences were kind of like winning an Oscar but without having to wear sequins. Glain is the author of the Amazon best-selling book ‘Did I REALLY Sign Up for This?!’ and believes that leadership is a privilege. Her personal mission to inspire ambitious leaders to connect to their bigger purpose and passion so that work can be more fun and life can be more fulfilling.
Since then, Melissa was awarded a top 30-under 30 marketing professional award, was Chair of Communications for the Urban Land Institute of BC, played a key role in the ‘Fuck Cancer’ campaign earning her agency at International Stevie Award for Best Social Good Campaign, and became Canada’s first PR agency to become a certified B Corporation.
With the belief that stories have the power to drive behavior and social change, Melissa and her team embarked on an evolution of public relations. Enter Impact Relations, an organization dedicated to promoting the widespread practice of PR & communications for positive impact that works with emergent change makers across North America.
Clive Goodinson, aka The Jokester, is the mastermind behind Pixton. It all started when he imagined a website where people could share and collaborate on ideas and stories. Combining his love of comics like Tintin, The Far Side, and Calvin & Hobbes, with his skills in computer programming, Clive struck upon the idea of a new kind of comic, where anyone could be its author.
An expert in the full spectrum of interactive technologies, Clive has a M.Sc. degree from the University of British Columbia and over a decade’s experience building interactive content for some of Canada’s leading brands and design agencies. Originally from England, Clive loves listening to and playing music, word games, and the right brand of chocolate-mint ice cream.
Clive’s family moved to Canada from England when he was small and moved to Ontario. From Ontario, Clive moved to Vancouver for 14 years, and ultimately moved from an interurban 600 square foot apartment downtown Vancouver to Vancouver Island nine years ago, and fell in love with the space of Vancouver Island – being close to nature and out of the noisy city. Above all, Clive believes in nurturing the creative spirit, that we have the unique ability to imagine something and then make it a physical reality.
Saher Ghattas immigrated to Canada in 2005 from Cario, Egypt. He is a natural entrepreneur being involved in two startups since 2012 prior to founding Flawless Inbound. His organization is now one of the fastest growing companies in Alberta which has helped over 70 B2B companies with sales and marketing enablement across North America. Saher is also an in-demand speaker and in 2018, published his book on Amazon “Journey to the Summit” that speaks to CEO/Founders on how Marketing should work for growing their B2B organizations.
Darian Kovacs brings over 15 years of experience in marketing, communications and public relations. Throughout his career, he has also been a founder and board member of various foundations and charitable organizations. Through his award winning company, Jelly Marketing, Darian has worked with various local, national and global brands building and executing on their digital & PR strategies. He’s been featured in BC Business magazine, Business in Vancouver and on the Canada Post training circuit.