Communications

Sylvie Bougie a eu la chance de s’entretenir avec Mériane Labrie de Madame Labriski! On y découvre une femme passionnée qui carbure au défi!

Sylvie Bougie a eu la chance de s’entretenir avec Mériane Labrie de Madame Labriski! On y découvre une femme passionnée qui carbure au défi! #entrepreneur #quebec #alimentation

Madame Labriski, c’est Mériane Labrie, la femme qui carbure à la purée de dattes. Entrepreneure visionnaire, elle est auteure de best-sellers culinaires et de romans jeunesse, conférencière en série, marathonienne, maman de 2 jeunes enfants et de la marque Madame Labriski inc., qui comprend aussi Mini Labriski.

Ses livres de recettes (plus de 200 000 exemplaires vendus au Québec) sont traduits en anglais et seront lancés en Europe en 2021. Elle présente des gammes de produits alimentaires sans sucre raffiné ajouté disponible dans plus de 300 points de vente et a la ferme ambition de faire évoluer l’industrie de l’alimentation. Lauréate de nombreux prix et distinctions, sa mission est de diminuer la consommation de sucre raffiné pour améliorer la santé…
Inspirée par les plus grandes histoires de réussite entrepreneuriale mondiales, elle a décidé ne pas rêver sa vie, mais de faire de sa vie un grand rêve. C’est les deux pieds sur Terre et la tête dans les nuages qu’elle avance telle une marathonienne infatigable dans sa grande quête de changer le monde, une bouchée de purée de dattes à la fois.

Amoureuse des marques inspirantes (elle a été conceptrice-rédactrice et stratège publicitaire avant de devenir la Madame), son but ultime est de faire de Madame Labriski inc. une marque assez forte et puissante pour pouvoir, un jour, propulser fièrement des athlètes québécois et canadiens aux Jeux Olympiques.

Carburez-vous aux Labriski?

Mériane est aussi co-fondatrice de 21 grammes – Agence d’idéation.

Merci à Ebay, notre partenaire financier Allez au cafr.ebay.ca/toujoursenmarche

Les entrepreneurs sont la colonne vertébrale de l’économie canadienne. Pour supporter les entreprises canadiennes, souscrivez à notre chaine Youtube et suivez nous sur Facebook, Instagram, LinkedIn et Twitter.

Serge Beauchemin a fondé 3-softet la plateforme alias entrepreneur à travers laquelle il propose son expertise et ses conseils sous forme de courts clips vidéo

Sylvie Bougie a eu la chance de s’entretenir avec l’homme d’affaires Serge Beauchemin! #entrepreneur #quebec

À 22 ans, Serge Beauchemin décide de démarrer sa propre entreprise avec un capital de démarrage de 40$ dans la grande région de Montréal. Il fonde 3-SOFT, dont la croissance sera spectaculaire. Après l’avoir cédée à sa principale concurrente pour des motifs stratégiques, Serge Beauchemin acquiert et investit dans plusieurs entreprises dans lesquelles il s’implique activement au niveau stratégique. Il a également été l’un des dragons de la populaire émission « Dans l’œil du dragon ». En mai 2018, avec toujours l’objectif de promouvoir l’entrepreneuriat, il lance la plateforme d’alias entrepreneur via laquelle il offre son expertise et ses conseils sous forme de courtes capsules vidéos.

Merci à Ebay, notre partenaire financier Allez au cafr.ebay.ca/toujoursenmarche

Roshni Wijayasinha is a Trusted Marketing Leader with 15 Years of Progressive Experience Helping Companies Bring Brands and Products to Market

Roshni Wijayasinha is a trusted marketing leader with 15 years of progressive experience helping companies bring brands and products to market. Having started her career working on top consumer brands on the agency side, she has built her reputation by bringing creativity and strategic insights to leading global technology companies such as Microsoft, Sony & Kobo. Most recently, she has built out Marketing teams & brands at domestic technology leaders, Juice Mobile, Thinking Capital, Benecaid and Foxquilt, and has started her own consultancy, specializing in Marketing Strategy, Planning and Communications.

Visit www.ebay.ca/upandrunning by August 22nd.

Jeff Doucet, Co-fondateur et Pdg chez J’entreprends Québec

Marketer de formation, Jeff Doucet a cofondé J’Entreprends Québec en 2014, un OBNL dont la mission est de stimuler les échanges entre les grands acteurs de la communauté entrepreneuriale du Québec via des projets rassembleurs et audacieux.

En septembre 2019, il a cofondé le Grand Chien, une constellation créative qui offre des services de création d’image de marque et de communication expérientielle adaptée à des clients voulant créer une communauté autour de leur marque. Le Grand Chien a également conçu un écosystème créatif réalisé selon les principes de l’économie circulaire. Ce lieu réunit une constellation d’entrepreneurs visionnaires qui déborde d’énergie et de rêve et qui ont des compétences en communication, web, événementielle, intelligence collective ainsi que tout ce qui touche le développement de la conscience en affaires.

Sa plus grande force, mobiliser des talents uniques, dévoués et hors pair autour de projets créatifs et visionnaires. Très sociable, Il adore rencontrer d’autres passionnés, partager ces passions et prendre part à des discussions profondes avec son réseau à travers des activités en montagne.

Rebecca Rochon Discusses the Trends in Industries That Pivot & Pilot Creative Serve During COVID-19

Food, wellness & personal beauty care is essential Five years ago, Rebecca Rochon founded Pivot & Pilot Creative, a boutique design agency in Vancouver that specializes in branding, packaging design, advertising, and website creation. Pivot & Pilot helps clients in the food, beauty and wellness space capitalize on their first impression. Aside from running her agency, Rebecca is actively involved in the business community in Canada and leads talks and workshops frequently. Pivot & Pilot runs a quarterly “Conversations” panel where Rebecca hosts a conversational interview with business leaders in Vancouver. Some past topics include “Launching Your Brand with Kickstarter”, “Working Creatives: Making Creative Your Full-Time” and “Ecommerce vs Brick and Mortar”. She also hosts Pivot & Pilot’s YouTube channel where she interviews experts and speaks about the way design influences consumer behaviour. In her spare time she’s on stage doing stand up comedy, at an art gallery or dancing with her dog, Bernie.

Francis Drolet

Diplômé en communication graphique de l’Université Laval, Francis Drolet est un entrepreneur en série. Il a fondé Click Contact en 2003, et est également le cofondateur de l’entreprise Slow Cow, qui distribue à l’international la boisson relaxante du même nom. Débordant d’énergie et d’idées, Francis Drolet est un leader naturel, mais surtout un créateur de génie depuis plus de quinze ans. Il exploite son talent au sein de l’entreprise Yankee Média dont il est le cofondateur.

Lesley Dumlao

Lesley Dumlao is the Director of Engagement at Perceptible Group Inc., a marketing and technology agency based in Burlington, Ontario. Lesley leads Perceptible’s business development, client engagement, social media marketing, and is also a host on Canada’s Podcast in Toronto! She and her husband are business partners and part-owners of Perceptible Group Inc. Having grown up within an entrepreneurial family, Lesley always knew that she would end up starting her own business. She also is confident in the fact that entrepreneurs have a certain make-up that sets them apart– a higher tolerance for risk and innate creativity. Lesley holds a Bachelor of Applied Health Sciences from the University of Waterloo and a Project Management Certificate from Humber College. With education in Recreation and Project Management, she spent most of her career working in government sector roles, and took the leap into entrepreneurship only two years ago.

Evan Gilbert

With a partial BCIT degree, investing 7 months working in the corporate world with Rogers, several years working hospitality with the Vancouver Canucks, Evan Gilbert set his mind on living life as a Digital Nomad traveling around the world while engaging technology to establish a niche helping real estate professionals invest wisely in their online content, presence and sales process. He is on a mission to revolutionize the advertising industry by delivering the best online resources for you to succeed in paid traffic! Within his digital marketing agency in Vancouver, he is also developing an education and training program to help other business decision makers & entrepreneurs get started with their own successful advertising campaigns on social media. Learn more about his business on the Block E Media website.

Kelsey Reidl

Kelsey Reidl is a Business Coach, Podcast Host & Sales + Marketing Consultant. After being let-go from 2 of her dream jobs in her twenties, she decided to take her power back and ditch the 9-5 in pursuit of building her own brand and business. Now, she teaches other women to follow that inner voice that keeps nudging them. You know, the one that says “you’re capable of more!” Her signature online coaching program called The VISIONARY METHOD ™ has helped 100’s of aspiring and startup entrepreneurs gain the confidence they need to have a thriving coaching or service-based business, by showing them how to explore their gifts, develop an offer, create innovative sales & marketing strategies to get their service into the hands of those who need it, and to cultivate community each step of the way. Kelsey also hosts a Top Podcast on the Canadian Entrepreneurship Chats, called Visionary Life. In each weekly episode, she chats with visionary humans about the journey that got them to where they are today. Kelsey lives in Toronto with her husband and rescue pup, Abby. She loves to explore the world in search of the best coffee shops, the most stunning nature, and the wildest experiences (sleeping in the Sahara desert & jumping through canyons are some of her favourite adventures to date).

Mike Schwarz

Born and raised in Squamish BC, Mike Schwarz went on to graduate from UBC Sauder School of Business with his Bachelor of Commerce degree (Marketing) in 1999. Since then, Mike has been self-employed, working on internet start-ups for over 18 years. Mike now has a rich history of successful dot-com exits including Clubvibes.com, Techvibes.com, The Massive Tech conference, DiscoverVancouver and clubZone.com. Mike’s current focus is building out myZone Media, who’s mission is to help event promoters operate more efficiently. Subsidiary businesses of myZone including myZone Printing, myZone Marketing, myZone Web Development, myZone Ticketing (aka ticketZone.com) and myZone Merch. Mike loves to travel and spends several months per year on the road working remotely. His latest start-up is his growing family including a wife & son. Recognized in 2005 as a BIV top 30 under 30, Schwarz has also spoken at numerous conferences and is passionate about building creative work environments that enable both work-life balance.

In this episode, Mike discusses “why it’s essential to find out what part of your business is virus proof”, and stresses the importance of pivoting your business offerings online during this tumultuous time. Mark also talks about how his businesses thrives within a remote work-from-home culture, and offers insights and tools he uses to connect with his domestic and international team members.

Mark sheds light on the impact COVID-19 is having on the event industry specifically. With the current outlook, which is changing daily, Mark anticipates events should be postponed until at least the Fall, if not the Spring.