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Serge Biln headshot

When vision and finance unite: great things can happen

Robert Szmigiel |

Born and raised in Vancouver, B.C., Serge Biln entered the workforce with a job in the mail department at a banking institution. From here, he swiftly rose to the executive level, eventually culminating in the position of vice president at Canadian Western Bank.

After a rewarding career in finance, Serge ventured into the community pharmacy retail space. He built and opened his first Pharmasave in 2005, followed by six new locations, and two years on the board.

Serge’s serial entrepreneurial spirit kicked in once again when cannabis became legal in Canada. In 2019 he co-founded Inspired Cannabis with his cousin, Jesse, creating a family-run, independent cannabis retail business. Since launching its first location in Courtenay, Inspired Cannabis has grown to 16 stores nationwide, with its most recent flagship location on Robson Street in Vancouver.

Adopting a unique approach to traditional cannabis retailing, Inspired Cannabis recently introduced the House of Brands, an interactive gallery experience in its flagship store. Here, customers can experience Canada’s top brands like never before with pop-up greenhouses, product showcases and other interactive elements that promote much-needed education in this emerging industry.

With further growth expected in 2023, Inspired Cannabis launched an online store and delivery service, connecting customers across the Lower Mainland with a range of products that can be delivered to their doorstep between 9am-11pm daily. Inspired Cannabis’s 16 stores include seven locations in BC, two in Saskatchewan and seven in Ontario. Additional store openings will be announced in the coming months.

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