Business

The Savvy Socialite empowering small businesses to flourish on social media

Carolynne Scoffield, known as the “Savvy Socialite,” has made her mark in Calgary’s marketing sphere, defying the setbacks of a serious facial injury sustained due to a Rottweiler attack to become the Marketing Director at Arlington Street Investments. A decade-long career path through social media has culminated in a widely followed blog, amassing over 180,000 hits at its zenith. Now, she applies her seasoned skills in SEO, analytics, and strategic marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.

Equally esteemed in academia, Carolynne boasts a Business Administration Diploma with a focus on Digital Marketing from Bow Valley College. Her academic prowess is underscored by a second-place victory in the Dean’s Alberta Business Case Competition and the Jason Lang Scholarship award. Concurrently, she’s the entrepreneur behind Savvy Socialite, where she empowers small businesses to flourish on social media through community-focused organic growth techniques.

Above her professional triumphs, Carolynne treasures motherhood as her crowning achievement. Her daughter represents the pinnacle of joy and inspiration, serving as a pillar of strength and motivation in Carolynne’s life, driving her to be an unstoppable force in her industry.


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Craft a Clear North Star: Align Your Business Around Mission and Vision for Entrepreneurial Success!

Mick Lautt is an established entrepreneur, currently serving as the co-founder and CEO of SciMar Ltd. As CEO, Mick leads a family-driven business and a team of scientists, business development professionals, and investment relations specialists in developing and unveiling a new scientific approach for the prevention, detection, and treatment of type 2 diabetes. Under Mick’s leadership, SciMar has attracted over 100 investors and developed SciMar NuPa Test, a proprietary diagnostic test meal now in clinical trials.


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Unconventional Lessons for Becoming an Unstoppable Entrepreneur

Mike Fata co-founded Manitoba Harvest Hemp Foods in 1998. From 1998 to 2016, he ran all aspects of the company as Chairman of the Board and CEO. In February 2019 Mike helped guide the strategic sale of Manitoba Harvest to Tilray for $419 million dollars.

Mike has dedicated over 25 years studying and practicing natural health, starting in 1995 when he made the life changing decision to lose over 100lbs, and go from 300lbs to his current 180Lbs. He has gained an excellent knowledge of human anatomy, diet, nutrition and natural health lifestyle. Mike is a best-selling author, a keynote speaker, and has been featured on various media countless times regarding natural health, nutrition, hemp foods, organic agriculture, sustainable business, entrepreneurship and mentorship.

Mike has won numerous awards;

  • Young Entrepreneur of the Year (2004)
  • Socially Responsible Business Award (2006)
  • The Lorax Award (2006)
  • Top 40 under 40 (2008)
  • Company of the Year (2010)
  • CHFA Organic Achievement Award (2010)
  • Spirit of Winnipeg Award (2014)
  • Nutrition Business Journal Education Award (2014)
  • CME Emerging Business Award (2014)
  • EY Entrepreneur of the Year (2014)
  • MFPA Presidents Award (2016)
  • OTA Organic Rising Star Award (2016)
  • Top 100 Health Influencers (2017)
  • John Holtmann Leadership Award (2021)

In February of 2022, as Chairman of the Board Mike completed his third nine figure exit deal with the acquisition of Sol Cuisine by Plant Plus Foods for $125mm cash.

Mike is currently Chief Executive Officer of Fata & Associates, Chairman of the Board of Nuts For Cheese, Global Growth Advisor for Mid-Day Squares, Lifetime Member (Past Chairman) of the Canadian Health Food Association (CHFA), Lifetime Member (Past Chairman) of Young Presidents Organization (YPO) and investor/advisor to a portfolio of companies.

Mike is a homeschooling father, certified holistic health coach and avid backyard organic farmer. In his free time he enjoys coaching and mentoring natural products industry entrepreneurs. In 2021 Mike launched www.fatafleishman.org a free mass mentorship toolbox for CPG entrepreneurs.

Mike hosts the Founder to Mentor podcast (a top 5% global podcast), connecting you with world class founders to inspire your personal and professional growth. https://www.mikefata.ca/podcast.

Mike’s best-selling book Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur released in March 2023.


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The crucial element of entrepreneurial success – an unyielding passion for one’s chosen venture

Moufeed Kaddoura has a diverse work experience spanning different industries and roles. In 2012, they worked as a Laboratory Assistant at the University of Waterloo, managing a project and gaining valuable skills in time management, planning, and project management. In 2013, they served as a Laboratory Analyst at SGS. In 2014, they were the CEO and Founder of Kenota Health, where they raised $16M and assembled a skilled management team. In the same year, they also worked as a Velocity Science Coach at the University of Waterloo, mentoring science startups and aspiring entrepreneurs. Additionally, they were a Residence Life Don, responsible for creating a safe and supportive environment for students. Overall, Moufeed Kaddoura has demonstrated their leadership, entrepreneurial, and scientific skills throughout their work experience.
In the course of the interview, the conversation delved into the entrepreneurial insights of Moufeed Kaddoura. The emphasis was on a crucial element of entrepreneurial success – an unyielding passion for one’s chosen venture. Throughout the discussion, Moufeed underscored the importance of finding a passion that consumes one’s thoughts and actions, highlighting the pivotal role that genuine love for the chosen path plays in sustaining long-term commitment.
Moufeed Kaddoura has a diverse education history. In 2016, they attended Y Combinator and pursued Entrepreneurship/Entrepreneurial Studies, completing the S16 program. Before that, they studied at the University of Waterloo from 2010 to 2015, obtaining a Bachelor of Science (B.S.) degree. Unfortunately, their field of study during their undergraduate years is not specified. Additionally, in November 2012, Moufeed Kaddoura obtained a certification in CPR Level A + AED. Further details about the institution providing this certification are not available.
Moufeed articulately expressed a deep connection between personal passion and its broader societal impact, contending that the true brilliance of scientific achievements lies in their tangible benefits to people. As Moufeed’s entrepreneurial journey unfolded, they shared insights into their pivotal role in establishing a health company, emphasizing the mission to bridge the gap between scientific innovation and practical application in healthcare settings.

Ultimately, Moufeed’s entrepreneurial narrative revolves around an unwavering commitment to bringing science and innovation to the forefront of clinical practice, all driven by a profound love for the meaningful work they engage in.


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The art of storytelling is key for communications and media industries

Gary Lamphier, Principal of Lamphier Communications, was a business journalist for 34 years at various major international, national and regional newspapers. He covered virtually all major industries and key companies in Canada. He’s been a corporate communications consultant for more than 10 years. He explains the importance of storytelling in both these industries and discusses the Alberta economy.


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Major oil & gas industry innovation – securing a North American supply of lithium

Alex Wylie has a proven track record of building high-growth businesses and is now President and CEO of Volt Lithium Corp. Alex is leading a game-changing technological shift in the oil and gas industry aiming to be North America’s first commercial producer of lithium from oilfield brine.

The vision is to secure a supply of lithium for Canada and other markets including the USA and global destinations currently involved in oil and gas extraction. Leveraging existing infrastructure, building a permanent testing facility, and collaborative partners in R&D and implementation Volt Lithium is undertaking what others thought was impossible.

On today’s podcast we’ll hear about:

  • How to find solutions ‘right under your nose’ that might not yet seem obvious
  • Oil & gas industry partnerships on lithium production
  • Strategic advantages to scale in Canada and Alberta
  • Why lithium is important for a better future

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From oilpatch layoff to successful entrepreneurial journey

In 2017, Sean Alexander and his family built a home in the new community of Harmony, a lake community just west of Calgary. For a side business, outside of his oil & gas career, Sean began importing Standup Paddleboards (SUPs) to sell to his neighbours out of his garage in late 2019, branding them KAILANI. Shortly after that, he realized not everyone wanted to paddleboard, so he expanded his product range and began manufacturing and importing brightly coloured coolers and started initially selling them to his Friday night shinny hockey team. In early 2020, he found himself laid off from his job in the oil and gas sector, and that’s when he decided to go all in on his idea of starting an outdoor lifestyle company.

Eight months later, following a 7-day road trip through the interior of BC, he had secured $130,000 in purchase orders for his colourful collection of coolers, landing him a $1M investment with an Alberta-based private equity group. On November 2, Sean appeared in episode 7 of Season 18 on Dragons’ Den and secured a $1,000,000 deal with Wes Hall, $500,000 for 15% of his company and an additional $500,000 as an Operating Line of Credit. You can view the segment at https://www.cbc.ca/dragonsden/pitches/kailani.

Today, he is selling coast-to-coast in over 200 retailers, 120 Pro Shops, 50 Promotional Marketing Companies and successfully selling in his Amazon Canada Storefront. He is an Official Partner with PGA Alberta and as of Nov 28th, 2023, and just signed a 3 year Agreement as a National Partner with the CPRA, Canadian Professional Rodeo Association, which is the sanctioning body for Pro Rodeo Events in Canada with 1100+ Athlete Members.


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Stay Happy and Positive

As a highly accomplished senior executive with 30 years of international experience across multiple industries, Rhea Dubois-Phillips has a track record of building and leading strong teams, advising C-Suite, and managing integrated campaigns to promote and protect reputation, revenue and business objectives. She is a respected leader, motivator, and strategist with the ability to empower employees and transform businesses.

Rhea draws on her extensive experience living and working abroad, including 15 years working across Asia in key markets such as Hong Kong, Beijing, Jakarta, Seoul, Singapore, and Tokyo, where she provided senior counsel to major blue chip companies including ING, Lehman Brothers, LG, Lockheed Martin, Microsoft, Phillips, the Russian Space Agency, Samsung, and Starbucks.

In her most recent professional chapter, Rhea Dubois-Phillips dedicated two decades to Edelman, the world’s largest private PR agency. Her journey unfolded across six of Edelman’s offices in Asia, culminating in her role as the accomplished General Manager of the Vancouver office. Here, she skillfully navigated a thriving business spanning diverse sectors and specialties. Rhea’s leadership was instrumental in curating a dynamic portfolio of clients, including Colliers, QuadReal, Vancouver Fraser Port Authority, Coast Capital Savings, eComm 911, Prospera, Westminster Savings, BC Ferries, Canfor, LNG Canada, City of Surrey, and more. Her legacy is her prowess to cultivate profitability, nurture client relationships, and build cohesive teams that transcend geographical boundaries. Rhea’s extensive experience positions her as a seasoned expert in the dynamic realm of public relations, solidifying her reputation as a collaborative industry leader.

Rhea holds a Master’s of English from the University of London, a Diploma from the University of Paris, Sorbonne, and a Bachelor of Arts from the University of British Columbia. In 2022, Rhea was named one of Business in Vancouver’s most influential leaders in marketing, public and media relations.


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From engineer to some Monki business

Aditya Dutta, Co-Owner of Monki Breakfast Club & Bistro in Calgary, is a seasoned entrepreneur who has led and helped startups in the hospitality, fashion and real estate industries. An engineering graduate of McGill University, Aditya loves innovation and is now following his childhood passion of revolutionizing the hospitality industry in Calgary, Alberta. A Management Consultant by trade, he worked for more than three years in the Business Strategy and Transformation teams encompassing many industries.


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How a maker defined success his own way

Cate & Levi was founded in 2008 after the CEO & Founder’s first son Levi was born. Although Josh Title graduated from law school and practiced corporate law, “making” has always been his true calling. His mom is an avid crafter and father a committed and successful small business owner. You may say that Josh is the perfect marriage of both!

As Josh and his wife awaited the birth of their first child, he noticed that there was a lack of one of a kind, responsibly made, and beautifully designed products for children. He decided to create a unique collection of products that would be intricately crafted and environmentally responsible. Josh started by designing a handful of stuffed animals made from upcycled sweaters. These quickly became their signature pieces distributed and collected around the world.

The Cate & Levi Collection is handmade at Josh’s studio in Toronto, Canada. Together with his talented production team, he oversee every aspect of this collection. All the materials are sourced as close to home as possible. This process cuts down on shipping and reduces the carbon footprint. Cate and Levi produces three distinct product lines: One Of A Kind Reclaimed Wool Finished Products, DIY Wool Crafting Kits, and Softy Polar Fleece Finished Products.


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