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Atlantic Canada

Purush Cannane is the king of upcycle, the bigger sister to recycling

Purushothaman Cannane (Purush) creatively combined his engineering skill, passion for solving environmental problems, and his drive to help vulnerable communities when he founded Greenii to create paper bags from clean waste papers such as newsprints, magazines, flyers, and brochures. Avoiding post-consumer paper in order to bypass the need for additional environmentally unfriendly chemicals and processes, he sources high-quality paper wastes from libraries, corporate offices, paper mills, flyer distributors, universities, and printing presses, offers employment to recently immigrated women or refugees, and has now sold thousands of carrier bags in Canada and the USA to replace single-use plastic bags.

Not stopping yet, Purush has gone on to invent equipment (Semi-automatic assembly, first in the world to swiftly process newsprints, and magazines into paper bags) to facilitate growth in production volumes, and is expanding into box packaging as well. While handmade bags may continue to form a part of the product offering, it is the raw materials used that ensure bags will always remain unique. He even affords customers the opportunity to convert their unused, expired marketing materials and paper products into new packaging products for use by themselves or another environmentally conscious and creative business.


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Simplifying accounting and bookkeeping for small businesses

Rob Boynes is the co-founder of huumans, Canada’s first modern accounting and bookkeeping company aimed entirely at small businesses. Built by the people behind Wagepoint, huumans is focused on helping to make running a successful small business as accessible to as many people as possible through the democratization of data and knowledge. A recent resident of Nova Scotia, Rob’s career has been based predominately in product-first, early-stage technology start-ups throughout Europe and the US, with an earlier foundation in media, broadcast and brand.


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Be the entrepreneur that you want to be

Nick Mombourquette is the founder and president of NewGround Financial Inc. NewGround specializes in employee benefits programs for SMB’s with 5-500 employees. NewGround also works with entrepreneurs to provide tax efficient wealth planning strategies. They pride themselves on providing national-level service and advice, with a local approach. Based in Dartmouth, Nova Scotia, NewGround serves clients in NS, PEI, NB, ONT and AB.

Nick also founded and co-hosts The Interesting People You Meet Podcast, where he interviews people from all walks of life, with interesting stories and perspectives.

Nick has a BBA from Mount Saint Vincent University and holds a Certified Employees Benefits Specialist designation from Dalhousie University. He lives just outside of Halifax with his wife and three young children.

Nick is a fitness enthusiast who enjoys almost every genre of music. In his spare time, when he doesn’t have a book in his hands, he enjoys spending time with his family and playing golf in the summer and hockey in the winter.


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RBC: The micro-entrepreneur economy survey

Don Ludlow, Vice-President of Small Business, Partnerships & Strategy, RBC, provides strategic oversight and leads a team that is responsible for delivering marketing-leading solutions, partnerships and client experiences that go beyond traditional banking to help Canadian entrepreneurs successfully start, manage and grow their business.

He also manages the development of RBC’s strategy for the broader Business Financial Services portfolio, including the group’s client experience, CRM, and data analytics strategies.

Don joined RBC in 2001 and has 20 years of experience within the financial services and banking sector. Prior to joining RBC, he served as an Infantry Officer in the Canadian Army where he led soldiers on a number of domestic and international operations and worked in both staff and training roles.

Overview of Key Data Points

Led by the younger millennial and Gen Z generations, a ‘micro-entrepreneur’ economy is emerging across the country, as Canadians look to adapt to a changing landscape dominated by rising inflation and digitization

  • 74 per cent of Canadian small business owners and aspiring entrepreneurs are motivated to start a small business or side-hustle due to the increasing cost of living – With this number rising to 84 per cent among Gen Z respondents
  • A strong majority (77 per cent) of current and aspiring entrepreneurs report that their chief aim is to create a source of income to support themselves – Millennials (86 per cent) are even more likely to cite this as their main reason for starting a business

Key factors supporting the emergence of the micro-entrepreneurship economy.

  • Emerging technologies allow them to reach new markets and explore new ways of doing business (47 per cent)
  • Being able to conduct their business or “side-hustle” online remotely lowers the overhead costs associated with starting and running a business (47 per cent)
  • Digital solutions reduce the efforts for administration and back-office aspects of running a business (42 per cent)

A shift in customer preferences is also creating fertile ground for small and micro-businesses.

  • 89 per cent of those surveyed agree that small businesses are able to provide products and services tailored to local needs
  • Another 72 per cent stated that they believe small businesses have the ability to innovate at a more rapid rate than larger organizations
  • Moreover, 71 per cent were more likely to support businesses with an active presence in their local community
  • For current and aspiring business owners, the rising preference and increased willingness of Canadians to shop local has contributed to their overall desire to become an entrepreneur, with 39 per cent of those surveyed stating that this shift has motivated and made it easier for them to start a business.

Read more on Newswire


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Doing business with the 2nd most consumed beverage on the planet

Tracy Bell is a corporate exec turned start-up CEO.

In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea – called Fresh-Leaf TEA – and a product that is being called “the future of tea” by industry leaders.

In 2017 their innovation was named Best New Product (Innovation category) at World Tea Expo. And in 2019 Millennia TEA was one of eight companies globally selected for participation in the #1 food innovation accelerator in the world, Food-X, in New York City.

Before Millennia TEA, Tracy worked as PR strategist and television reporter, receiving national and international accolades for her work.

Originally from Southern Ontario, Tracy has lived in Atlantic Canada for 15+ years and considers herself a full-fledged Maritimer. Tracy and her husband Rory live in New Brunswick with their two (awesome!) kids.


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The New Approach to Business – Clients Trusting You!

Natalie Doyle Oldfield is the author of The Power of Trust: How Top Companies Build, Manage and Protect It and President of Success Through Trust. Recognized as one of Canada’s Most Inspiring Women Business Leaders and Entrepreneurs in 2021, she’s on a mission to help business owners grow their companies.

She’s been named one of the world’s Top Thought Leaders in Trust for 5 consecutive years by Trust Across America and has been recognized with a Lifetime Achievement Award. A former Chief Marketing Officer, she spent 25 years in business before founding Success Through Trust. She is a contributor to Forbes and is quoted in Economist Impact as ‘Business Trust Expert.’


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Massage expert does it differently than the average bear!

Kimberly White-Vincent began her career as a Registered Massage Therapist and solo-preneur in 2002 after graduating from the Kine Concept Institute of Massage Therapy. Having grown up in the beautiful countryside of Southern New Brunswick, she pursued her career in Saint John, N.B. where she grew her practice. As the first entrepreneur of her family, she navigated entrepreneurship on her own while growing her practice and her business into the current multi-disciplinary wellness clinic Serene Physique Inc. She is an active member of the CMTNB (College of Massage Therapists of New Brunswick), ANBMT (Association of New Brunswick Massage Therapists), The Chamber of Commerce,. She also holds certifications in several complementary modalities such as Virtual Massage Therapy Care, TDR-WM Cupping and Aromatherapy and volunteers as Chair Mentor with the ANBMT, and works as an examiner with the CMTNB.

Upon receiving mentorship and coaching for her business, she has researched and established the need to pursue workplace care. It is her passion to improve soft tissue health and mental health in the workplace (including the work from home setting), a need she has grown increasingly aware of over the course of her 20 year career. Having served as a corporate Massage Therapist for many corporations during her career, she has proven the concept and witnessed the many benefits that massage therapy brings to employees and corporations. Kimberley and her team at Serene Workforce believe that healthy and happy employees make healthy and happy corporations. As a thought leader and expert in the field of corporate massage therapy, Kimberley brings years of trust and enthusiasm to employees and companies she works with.


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From farm to fashion – this Halifax entrepreneur talks SLOW FASHION

Laura McNutt’s post secondary education prepared her for a lifetime of creative pursuits: Laura studied Fine Arts, Environmental Design, then earned a Masters of Architecture at Technical University of Nova Scotia. Following 15 years in the architecture industry, she taught I.B. Fine Art, and engaged in the film industry.

Laura’s professional design career crossed film, architecture, fine art, and design fields, throughout Canada, Bermuda, Switzerland, USA, and Finland. She currently operates a design/build business, designed in the film industry, and taught prep school Fine Art.

Laura was an inaugural member of the Nova Scotia Arts and Culture Partnership, awarded a number of RFP artwork installations in Halifax Regional Municipality, and recently chaired the Awards Committee of the Heritage Trust of Nova Scotia. As Laura the entrepreneur, also operates a boutique vintage shop, KingsPIER Curated Collections, which is the entrepreneurial culmination of decades of passion for heritage, craftsmanship, fashion, and sustainability.


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Launching an organized youth sports franchise system in Atlantic Canada

Anthony MacNeil is a seasoned entrepreneur living in Atlantic Canada and has recently launched an organized youth sports franchise system. After 30 years and six businesses, Anthony felt it was the (right) time to step beyond his comfort zone and create a business outside the typical geographical boundaries that he was accustomed to operating his other businesses.

His entrepreneurial journey of ebbs and flows has taught him much about business life. Today, Anthony is well experienced and more driven then ever to use his business for a greater purpose by providing an inclusive, safe and fun environment where youth across Canada can learn and play new sports, have a better sports experience and be equipped with life skills that will positively impact their lives in the future.


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Operating a security service in Halifax

Ben and Michele Joly; founders of JOLCAR Security Services Inc., Halifax’s premier security guard service. They both come from a background in law enforcement each having over twenty years of industry experience.

Ben and Michele met in college while attending a law enforcement program. During that time Michele was working in loss prevention.

Ben was a volunteer cadet with a small-town police service. Ben’s career in security started right out of college. Ben worked as a school response officer in Toronto before getting into security management and then as a Director for a National Security Service based out of Nova Scotia. In 2017 JOLCAR Security was formed. JOLCAR Security guards present a unique high-profile appearance while maintaining a strong emphasis on exceptional customer service. Quickly being recognized for the level of service and rapid growth. With hands-on management style and operational oversight. Most days, you will see the management team in uniform, working alongside frontline staff in the field. JOLCAR Security is named after both Ben and Michele’s fathers, taking their surnames to form JOLCAR. They both instilled in them the value of excellent customer service, brand alignment and doing what you love.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

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