Justin Sweeney headshot

Improving social outcomes and launching products into underserved markets

Rivers Corbett |

Justin Sweeney is a social entrepreneur who uses the tools of business and finance to improve social outcomes and launch products into underserved markets. He leads an eco-friendly cosmetics company (alongside his wife, Judith) that specializes in healing salves and great-smelling daily-care products for eczema and sensitive skin. On the finance side, he has managed the social finance activity of Kaleidoscope Social Impact since 2018 and has grown their pool of capital from a few hundred thousand well into the millions, catalysing 100’s of affordable housing units and over a dozen social enterprises in the process. He lives in Kings County, New Brunswick, where he and his wife raise their two children close to nature.


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