Tracy Bell headshot

Doing business with the 2nd most consumed beverage on the planet

Rivers Corbett |

Tracy Bell is a corporate exec turned start-up CEO.

In 2016, a health scare in the family prompted Tracy and her husband to reimagine the way tea is processed in an effort to extract more antioxidants. That concept led to the creation of a new category of tea – called Fresh-Leaf TEA – and a product that is being called “the future of tea” by industry leaders.

In 2017 their innovation was named Best New Product (Innovation category) at World Tea Expo. And in 2019 Millennia TEA was one of eight companies globally selected for participation in the #1 food innovation accelerator in the world, Food-X, in New York City.

Before Millennia TEA, Tracy worked as PR strategist and television reporter, receiving national and international accolades for her work.

Originally from Southern Ontario, Tracy has lived in Atlantic Canada for 15+ years and considers herself a full-fledged Maritimer. Tracy and her husband Rory live in New Brunswick with their two (awesome!) kids.


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