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Adapt your business for each province‘s culture

Sandra Cinq-Mars |

Ritou Maloni is the Co-Founder, President and COO of Pür & Simple, a proudly Canadian-owned breakfast and lunch franchise. Originally founded in Quebec in 2016, Pür & Simple has become one of Canada’s fastest growing breakfast chains with more than 20 locations from the Maritimes to British Columbia. Ritou is driven by a passion for hospitality that has allowed her and her team to successfully reinvent breakfast, bringing affordable luxury to diners from coast to coast.

Growing up in a very entrepreneurial family herself, Ritou has always been eager to run her own business. A dynamic leader, Ritou’s charismatic nature and genuine interest in the success of everyone around her have allowed her to excel in business development and in providing an intuitive support system for her franchise partners.

Ritou has maintained hands-on involvement in opening every Pür & Simple location over the years. She has trained both franchise partners and front/back of house staff firsthand, while finding balance as a parent to also be hands-on in her family life. For Ritou, finding balance and setting an example as a strong female entrepreneur has been about understanding the ebbs and flows of both her personal and professional life. Equally important to her success has been having a support system in place that has allowed her to prioritize each aspect based on where her focus was most needed at any given point in time. Ritou credits her business partner, her family and the Pür & Simple team with the success of the business and encourages her franchise partners to find their own definition of success.

Ritou holds a BAC in marketing from Concordia University and has more than a decade of entrepreneurial experience from a variety of business ventures. She currently resides in Montreal, QC.


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