Business

Paula Worthington headshot
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Paula is a storyteller and tells us about the importance of PR, social media and brand strategy

Business, Communications, Marketing & Advertising 00:26:29

A respected entrepreneur and communicator, Paula Worthington is the founder and principal of Worthington PR & Story, a Calgary-based communications agency specializing in public relations, social media and brand strategy.

She launched Worthington PR & Story in early 2018. The agency’s current client roster includes a who’s who of Alberta businesses, including Calgary Co-op, ATCO, University of Calgary Properties Group and Parks Foundation Calgary.

Worthington PR & Story services include public relations, strategic communications, media relations, media training, issues management, social media strategy, project management, content writing, influencer campaigns, event management and marketing.

The agency also supports changemakers, social enterprises and charities in the community through an agency division called Noble Arrow Projects. Current clients include the Women In Need Society, Paul Brandt’s #NotInMyCity anti-human trafficking movement and the Quinterra Legacy Garden.

Paula is a storyteller at heart. Occasionally, you can find Paula travelling the globe as a notable freelance writer and photographer, with her work appearing in national newspapers and magazines. The yellow arrow in her logo was inspired by her travels (on foot), following a little yellow arrow several hundred kilometres across Spain. She never forgot the power and importance of having wayfinders in order to accomplish our goals.

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Building a sustainable, competitive, and resilient world with technology

Business, Investment, Tech 00:26:49

Jenelle Sobey is motivated to build a sustainable, competitive, and resilient world and believes the tech sector enables and scales those solutions to achieve that.

Jenelle is a co-founder and CEO at RIDDL, a tool that tracks, manages, and measures ESGs, impact investments, and quantifies returns.

Partner and former Managing Partner of Code + Mortar (norex.ca), an interactive web and invention firm, globally recognized by the Webby’s (the Oscars of the web). Code + Mortar was acquired by Revolve Marketing in 2020.

In 2017, Jenelle was recognized as the National Emerging Leader in ICT and was awarded St Francis Xavier University’s Young Alumna of the Year (2017). Jenelle received Digital Nova Scotia’s Power IT Up Next Generation Award (2016), was recognized as one of the Halifax Chamber of Commerce’s Change Agents of the Year (2015). She has been recognized as one of 21 emerging leaders in New Brunswick by 21inc (2013) and one of 20 in Atlantic Canada by 4Front (2014).

Jenelle holds a Graduate Diploma in Social Innovation, University of Waterloo (2014), Masters of Arts in Political Science, University of New Brunswick (2011), Bachelor of Arts in Political Science, St Francis Xavier University (2008).

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Shone Anstey headshot
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Why the Lightning Network is key to scaling bitcoin trading

Business, Economics, Finance, Tech 00:42:22

Shone Anstey brings 20 years of experience in building complex technologies and software within search, analytics, and data centre operations. Engaged with cryptocurrency since 2012, Shone has acted as technology lead for an industrial Bitcoin mine and Bitcoin mining pool, and is a Certified Cryptocurrency Investigator. Shone is the CEO and Co-founder of LQwD, the first publicly traded, pure play, purpose-built bitcoin company that’s focused on solutions that power the growth of the Bitcoin Lightning Network.

In this podcast, we highlight three key ideas:

  1. Why Bitcoin is like the ‘reserve currency’ of cryptocurrencies
  2. The Lightning Network – what is it and why it is important to scaling cryptocurrency trading
  3. Like E-mail was the first use case of the internet, transaction exchanges are the first use case of cryptocurrency…and there is so much more to come!

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Melanie Chin headshot
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Sustainability and the workplace with Melanie Chin

Business, General, Human Resources 00:21:09

Melanie Chin is the Brand & Community Manager for CIBC SQUARE, Toronto’s new international standard of community, providing an elevated environment for all to thrive through work, wellness and sustainability. Chin leads the marketing, communications, branding and programming direction for the development. Prior to joining Hines and the CIBC SQUARE team, Chin worked at Midway in Houston, TX, a real estate investment, development and management firm, as a Senior Marketing Coordinator managing the marketing programs for multiple developments. Throughout the years, Chin has worked with a number of global brands such as Kia, Nike, the NFL, and the Houston Rockets to create unique experiences. Melanie holds a Bachelor of Arts in Communication Studies from Wilfrid Laurier University.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Serese Selanders headshot
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Building a Hardware & Software Company as a Non-Technical Founder

Business, Health and Wellness, Human Resources, Tech 00:26:58

Serese Selanders’ journey as a tech entrepreneur has been anything but typical. Serese spent 20 years in the financial services industry, the majority of those years as a senior executive. However, life threw her a curveball when her parents went through major health challenges. Despite having no technical background, she invented ORA, an innovative, wearable personal safety alert device. Two years ago, Serese launched her second company, SolusGuard. SolusGuard helps employers protect employees who work alone or in dangerous situations with a suite of hardware and software safety solutions. Listen in to find out how SolusGuard helps organizations keep their employees safe and the unconventional path Serese took to get here.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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David Alston headshot
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Lessons from a serial tech and marketing startup entrepreneur

Business, Coaching & Consulting, Marketing & Advertising 00:53:48

David Alston is a repeat tech and marketing startup entrepreneur, founder and coach at Marketswell Solutions’ CMO Accelerator program, a former volunteer Entrepreneur in Residence for the New Brunswick Government, cofounder of Brilliant Labs, an advisor to many startups in the Atlantic region, Radian6’s former CMO and Salesforce.com’s former Marketing Cloud Chief Adoption Officer.

David received KIRA Award’s Industry Champion for 2015, a Forbes top 50 CMO in social media, co-winner of a 2014 EY Emerging Entrepreneur of the Year Award for Atlantic Canada, 2015 winner of Entrepreneur of the Year and co-winner of Enterprise Promotion for the Atlantic Region from Startup Canada and the winner of the Greater Saint John Community Foundation’s 2018 Community Service Award.

David is the past co-chair of LivingSJ, a movement to support and create a path for all those living in poverty in his home city, a member of BCAPI and a former board member with his regional United Way.

David currently sits as an independent director on the board of Envision Saint John: The Regional Development Agency, as a commissioner on the board of Saint John Energy, and as an advisor on Venture for Canada’s national advisory board.

David has been involved with two social impact documentaries, Code Kids, which followed the journey to get coding back in the classroom, and The Millennial Dream, a documentary questioning whether the values of “The American Dream” have now been replaced by those more aligned with the passions of the Millennial generation.

David has been a mentor at NomadicMentors.com where he has keynoted and advised close to 50 startups in countries such as Spain, Portugal and Greece.

David, his wife, Mary-Gwen, and team also own and run a treetop aerial adventure park in Dominion Park called TimberTop Adventures, one of the largest of its kind in Canada and which is currently the number one ranked aerial adventure park in Canada on TripAdvisor. Their latest adventure is the creation of Climb 1884, soon to be NB’s newest and largest indoor rock climbing gym built inside an historic church erected in 1884 with heights up to 42 feet.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Faye Pang headshot
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Putting a Human Face on Tech with Faye Pang

Business, Tech 00:35:37

Faye Pang is the Canada Country Manager for Xero, the global small business platform with more than 2.7 million subscribers worldwide that’s dedicated to making business beautiful. Faye brings nearly 15 years of experience building businesses from the ground up. Prior to joining Xero, Faye helped launch Uber Freight into the Canadian market. She also helped launch the Uber Eats app in Toronto in December 2015, scaling the business from 80 restaurants on launch day to 20,000 partners by the end of her tenure.

As a leader, Faye prioritizes growth above all else, and practices authenticity, transparency, and empathy in the way she manages her team. She strongly believes that we all have a set of values that we have to live by at all times (rather than keeping our work and personal lives separate), and keeps this consideration top-of-mind when championing her team’s growth, both personally and professionally. She is passionate about creating systems that lift women up, while tackling the hierarchical barriers that have disproportionately affected women in the workplace.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Drior Etcion headshot
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How The PIVOT Project Helps Canadian SMEs Future Proof Their Business for a Changing World

Business, Coaching & Consulting, Starting A Business 00:21:40

Led out of McGill University, The PIVOT Project is an action research project that uses social media to bring small business owners across Canada together to share their climate action goals, struggles and achievements and shift Canadian perspectives on our country’s green future.

We will be interviewing PIVOT participants over the next few months. We love this kind of initiative. In this interview we talk with Drior Etcion an Associate Professor at McGill and one of the drivers of the initiative.

PIVOT is an action-research project that amplifies the action of small business owners across Canada as they transition to the low-carbon economy. PIVOT harnesses the power of stories to document the growing movement of SMEs that are future-proofing their businesses and setting themselves up for success in a changing world.

PIVOT is spearheaded by the Desautels Faculty of Management at McGill but is collaborating with many other departments including biology, informational science as well as external stakeholders like the National Film Board of Canada The project is funded by the McGill Sustainability Systems Initiative.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Alykhan Jetha headshot
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Learn why resilience is important for entrepreneurs

Business, Tech 00:23:45

In over 20 years running a Canadian software company, Alykhan Jetha (AJ) has weathered a lot of storms – from the dot-com bust, to 9-11’s blow to business confidence, right up to the sales hit of the Covid-19 pandemic. But the biggest threat he’s ever seen to his business, is how his pipeline for software engineers has utterly dried up. See this recent Financial Post story that quoted AJ at https://bit.ly/3m36bV0 and https://bit.ly/3s1kLjn

AJ is CEO of Marketcircle Inc., the Markham, ON-based developer of award-winning Daylite CRM for Mac-based small business of 1-100 people. Daylite powers small business teams to handle more clients, close more deals, and execute more projects.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Caterina Papadakos headshot
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What makes SVB a unique capital partner for Canadians

Business, Economics, Finance 00:43:30

Caterina Papadakos leads the Technology Banking efforts in Western Canada, building new relationships and managing the bank’s portfolio in the region. She thrives on serving energetic entrepreneurs who are challenging the status quo and disrupting traditional industries, and she’s dedicated to providing them with the strategic capital, advice and connections they need to scale and compete globally.

Caterina has been an active member of the local tech scene for more than a decade; before joining SVB in 2020, she served as a Director at Espresso Capital, where she led venture debt financing for tech companies in Western Canada. In this role, she also managed existing client and partner relationships and opened new US markets for the firm. Earlier in her career, Caterina served as a Director for the Technology and Innovation group at BMO, where she launched the bank’s technology lending program in British Columbia. She has also held roles at Trade and Invest BC, where she helped businesses in the province develop their export and foreign investment strategies. Caterina holds a B.A. in political science from the University of Victoria and an MBA from the University of British Columbia’s Sauder School of Business.

In her free time, Caterina volunteers as a member of the CARE Canada Vancouver Council, which supports projects in developing countries that help lift women and girls and their families out of poverty and crisis.

Caterina lives in Vancouver with her husband and son. Together, they enjoy taking advantage of everything the area has to offer — whether snowboarding in the mountains, stand-up paddle boarding on local waters or simply trekking on foot through the great outdoors. Further afield, Caterina and her family love experiencing the culture, food and landscape of global destinations; their most recent adventures include trips to Japan and South Africa’s Kalahari Desert.

The Silicon Valley Bank team in Canada can help you take your next step. Find out more about the bank that has nearly 40 years of global experience supporting venture-backed tech and life science companies and their investors. We’re in Canada to help leading innovators reach the next stage, faster. Visit www.svb.com/canada/connect. Silicon Valley bank, helping you move your bold ideas forward, fast.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

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