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Serese Selanders headshot

Building a Hardware & Software Company as a Non-Technical Founder

Joshua Zaporzan |

Serese Selanders’ journey as a tech entrepreneur has been anything but typical. Serese spent 20 years in the financial services industry, the majority of those years as a senior executive. However, life threw her a curveball when her parents went through major health challenges. Despite having no technical background, she invented ORA, an innovative, wearable personal safety alert device. Two years ago, Serese launched her second company, SolusGuard. SolusGuard helps employers protect employees who work alone or in dangerous situations with a suite of hardware and software safety solutions. Listen in to find out how SolusGuard helps organizations keep their employees safe and the unconventional path Serese took to get here.


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