Paula Worthington headshot

Paula is a storyteller and tells us about the importance of PR, social media and brand strategy

Mario Toneguzzi |

A respected entrepreneur and communicator, Paula Worthington is the founder and principal of Worthington PR & Story, a Calgary-based communications agency specializing in public relations, social media and brand strategy.

She launched Worthington PR & Story in early 2018. The agency’s current client roster includes a who’s who of Alberta businesses, including Calgary Co-op, ATCO, University of Calgary Properties Group and Parks Foundation Calgary.

Worthington PR & Story services include public relations, strategic communications, media relations, media training, issues management, social media strategy, project management, content writing, influencer campaigns, event management and marketing.

The agency also supports changemakers, social enterprises and charities in the community through an agency division called Noble Arrow Projects. Current clients include the Women In Need Society, Paul Brandt’s #NotInMyCity anti-human trafficking movement and the Quinterra Legacy Garden.

Paula is a storyteller at heart. Occasionally, you can find Paula travelling the globe as a notable freelance writer and photographer, with her work appearing in national newspapers and magazines. The yellow arrow in her logo was inspired by her travels (on foot), following a little yellow arrow several hundred kilometres across Spain. She never forgot the power and importance of having wayfinders in order to accomplish our goals.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

Leave a Reply

Your email address will not be published.

Related Podcasts

Wes Hall of Dragons’ Den invites you to submit your pitch and gives some helpful tips

Dragons’ Den and Canada’s Podcast have partnered to give away 3 golden tickets to pitch to the dragons! Get...

Read More

Decarbonizing Your Business with Dr. Jamie Stephen

This episode with Dr. Jamie Stephen will provide information on the decarbonization solutions that entrepreneurs can consider as they build and...

Read More

Entrepreneur, Community Builder, and Humanitarian

Desirée Amanda Bombenon has over 30 years of business operational experience, and strategic leadership. Awarded Ernst & Young 2019...

Read More

Join Our Newsletter

Subscribe to receive info on our latest news and episodes