Paula Worthington headshot

Paula is a storyteller and tells us about the importance of PR, social media and brand strategy

Mario Toneguzzi |

A respected entrepreneur and communicator, Paula Worthington is the founder and principal of Worthington PR & Story, a Calgary-based communications agency specializing in public relations, social media and brand strategy.

She launched Worthington PR & Story in early 2018. The agency’s current client roster includes a who’s who of Alberta businesses, including Calgary Co-op, ATCO, University of Calgary Properties Group and Parks Foundation Calgary.

Worthington PR & Story services include public relations, strategic communications, media relations, media training, issues management, social media strategy, project management, content writing, influencer campaigns, event management and marketing.

The agency also supports changemakers, social enterprises and charities in the community through an agency division called Noble Arrow Projects. Current clients include the Women In Need Society, Paul Brandt’s #NotInMyCity anti-human trafficking movement and the Quinterra Legacy Garden.

Paula is a storyteller at heart. Occasionally, you can find Paula travelling the globe as a notable freelance writer and photographer, with her work appearing in national newspapers and magazines. The yellow arrow in her logo was inspired by her travels (on foot), following a little yellow arrow several hundred kilometres across Spain. She never forgot the power and importance of having wayfinders in order to accomplish our goals.


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