Advertisement

How The PIVOT Project Helps Canadian SMEs Future Proof Their Business for a Changing World

Led out of McGill University, The PIVOT Project is an action research project that uses social media to bring small business owners across Canada together to share their climate action goals, struggles and achievements and shift Canadian perspectives on our country’s green future.

We will be interviewing PIVOT participants over the next few months. We love this kind of initiative. In this interview we talk with Drior Etcion an Associate Professor at McGill and one of the drivers of the initiative.

PIVOT is an action-research project that amplifies the action of small business owners across Canada as they transition to the low-carbon economy. PIVOT harnesses the power of stories to document the growing movement of SMEs that are future-proofing their businesses and setting themselves up for success in a changing world.

PIVOT is spearheaded by the Desautels Faculty of Management at McGill but is collaborating with many other departments including biology, informational science as well as external stakeholders like the National Film Board of Canada The project is funded by the McGill Sustainability Systems Initiative.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

Related Podcasts

Annabelle Mastalic went from trained nurse to interior designer in pursuit of her passions

Based in Calgary, Alberta – Annabelle Mastalic officially launched ADM Interiors in May of 2019. With 17 years of...

Read More

Fix a problem and sell the solution

Gregory Rozdeba is advisor and co-founder of a Canadian fintech/insurtech startup, Dundas Life. Previously, he served as Director of...

Read More

Paula is a storyteller and tells us about the importance of PR, social media and brand strategy

A respected entrepreneur and communicator, Paula Worthington is the founder and principal of Worthington PR & Story, a Calgary-based...

Read More

Join Our Newsletter

Subscribe to receive info on our latest news and episodes

Subscribe