Thomas Sandrin headshot

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Thomas J. Sandrin is a highly experienced marketing and branding professional in the luxury watch industry with over 15 years of expertise. Originally from Paris, he relocated to Canada almost two decades ago and established himself as the Canadian Brand Manager for Hamilton Watches, part of the Swatch Group, where he developed a strong reputation and a deep understanding of luxury brand requirements. Thomas further enhanced his skills by pursuing an MBA with the prestigious Australian Institute of Business.

As the Founder and President of Northern Watch Services Inc. (NWS), Thomas empowers authorized jewellers and luxury brands to enhance their brand presence through various services, including e-commerce, social media support, and marketing consulting. His latest venture, WatchDNA.com, aims to connect jewellers with watch enthusiasts. This platform bridges the gap between watch enthusiasts, jewellers and brands, uniting those who share a passion for timepieces and the unique stories behind them.


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