Nabeil Alazzam headshot

Solving the pain point of sales-based compensation

Philip Bliss |

Nabeil Alazzam, is CEO and founder of Forma.ai, a Toronto-based company striving to solve the massively under-appreciated pain point of sales-based compensation. Currently the systems for calculating and awarding sales-based compensation are clunky, unwieldy and often manual, creating a lot of work for operations teams and sales professionals. Nabeil identified that automation could solve this problem, and built a system (aka Forma.ai) that is able to take the many unique compensation problems that sales organizations face and create unified solutions that save time, money, and mental health for their customers.

Nabeil can speak to the above and more on the podcast Building a solution that works: How Forma.ai has experienced over 2000% revenue growth since 2016. The overlooked market of sales compensation and how Forma.ai is streamlining the process for over $1.5 billion commissions per year.


Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

Related Podcasts

Mastering the Long Game: Solving Problems with Vision

For the past decade Jefferey Doucet has been at the forefront of innovation on the online job search and...

Read More

Why Every Marketer Needs to Get Up to Speed on AI

Ryan Walker is CEO and Managing Partner of Central Station, an independent creative agency based in Toronto. Central Station...

Read More

From Big Tech to Healthcare: Zameer Rizvi’s Mission to Improve Patient Care

Ontario-based Zameer Rizvi is the Founder & CEO of Odesso and has a great entrepreneurial story. Zameer has two...

Read More

Join Our Newsletter

Subscribe to receive info on our latest news and episodes

Subscribe