Dave Brown is an engineer/entrepreneur who emphasizes the centrality of HUMAN-centered DESIGN in the success of any product enterprise. He is currently the Founder/CEO of QiiQ Healthcare, focused on the operational dysfunction in hospitals. QiiQ (“Quick”) is building a sophisticated virtual assistant for hospital staff. The healthcare industry has systemically installed barriers to innovation that keep it in the “dark ages.” While most other startups rush in with obvious and perfectly reasonable solutions to impact quality of care, almost all of them overlook the most important barriers to entry, and thus fail on their choices in go-to-market.
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