Sports & Athletics

Being clear and committed to your goals

Lisa “Longball” Vlooswyk Founder & CEO at LisaLongball.com

Lisa is an 8-Time Canadian Long Drive Champion, and has finished as high as 2nd in the World. Lisa competed on the Golf Channel’s World Long Drive Association Tour and competed at 18 World Long Drive Championships. She is an LDA Tour Champion and Callaway Golf sponsored athlete. Lisa was the first woman to ever hit it the length of 3 ½ NFL football fields in competition. Lisa won Golfweek Magazine’s Golf Fest Entertainer of the Year award. In addition to her competitive career, Lisa is a Golf Journalist for several publications including Inside Golf Magazine and has had her own column in Golf Digest Canada. Lisa uses her vast experience as a World Class athlete to be a successful keynote Peak Performance Speaker at Conferences and Conventions, is a Golf Entertainer for many Corporate/Charity Golf Tournaments across North America including PGA Tour and Champions Tour events and runs her own Golf School for Women both in Canada and the United States.


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From oilpatch layoff to successful entrepreneurial journey

In 2017, Sean Alexander and his family built a home in the new community of Harmony, a lake community just west of Calgary. For a side business, outside of his oil & gas career, Sean began importing Standup Paddleboards (SUPs) to sell to his neighbours out of his garage in late 2019, branding them KAILANI. Shortly after that, he realized not everyone wanted to paddleboard, so he expanded his product range and began manufacturing and importing brightly coloured coolers and started initially selling them to his Friday night shinny hockey team. In early 2020, he found himself laid off from his job in the oil and gas sector, and that’s when he decided to go all in on his idea of starting an outdoor lifestyle company.

Eight months later, following a 7-day road trip through the interior of BC, he had secured $130,000 in purchase orders for his colourful collection of coolers, landing him a $1M investment with an Alberta-based private equity group. On November 2, Sean appeared in episode 7 of Season 18 on Dragons’ Den and secured a $1,000,000 deal with Wes Hall, $500,000 for 15% of his company and an additional $500,000 as an Operating Line of Credit. You can view the segment at https://www.cbc.ca/dragonsden/pitches/kailani.

Today, he is selling coast-to-coast in over 200 retailers, 120 Pro Shops, 50 Promotional Marketing Companies and successfully selling in his Amazon Canada Storefront. He is an Official Partner with PGA Alberta and as of Nov 28th, 2023, and just signed a 3 year Agreement as a National Partner with the CPRA, Canadian Professional Rodeo Association, which is the sanctioning body for Pro Rodeo Events in Canada with 1100+ Athlete Members.


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Entrepreneurship is like sports…you can always improve and always have that constant push and competitiveness

For four years, Konrad Wasiela played in the CFL, playing cornerback for the B.C. Lions, Saskatchewan Roughriders and Montreal Alouettes. From there he worked as an adviser for a localization service, called APlus Translations, translating video games for major game studios, including EA Sports, into more than 40 languages. When he was in Poland he went to the Intel Extreme Masters professional gaming competition and was amazed it was a serious sporting event. He was back where he felt comfortable. The result is ESE Entertainment, a media and technology company focused on providing anything a game studio would need to promote, enhance and sell its games to the world. Since 2019, the company has grown from Wasiela’s core group of friends to 150 employees worldwide.


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Building a business during the pandemic and making it work

Shannon Ferguson, CEO & Co-Founder of FanSaves is an entrepreneur at heart and her strong social skills and positive attitude have always been a winning formula for success. Kris McCarthy, COO and Co-Founder of FanSaves is a true athlete and team player, it was Kris’s passion for sports paired with a Business degree from SUNY Potsdam that led him into the world of Sports Marketing. A great sports business success story that grew in spite of the pandemic and an enthusiastic business and life partnership.


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Shooting for success in Canadian basketball

Jason Ribeiro is a father, community advocate, and Doctoral Researcher at the University of Calgary. He is a fixture in local and national media providing public affairs commentary and serves on several corporate and not-for-profit boards. His latest business venture is helping bring a Canadian Elite Basketball League franchise to Calgary. Ribeiro is Vice-Chairman and President of the Calgary Surge.

His past experience has included a role with Calgary Economic Development.


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Launching an organized youth sports franchise system in Atlantic Canada

Anthony MacNeil is a seasoned entrepreneur living in Atlantic Canada and has recently launched an organized youth sports franchise system. After 30 years and six businesses, Anthony felt it was the (right) time to step beyond his comfort zone and create a business outside the typical geographical boundaries that he was accustomed to operating his other businesses.

His entrepreneurial journey of ebbs and flows has taught him much about business life. Today, Anthony is well experienced and more driven then ever to use his business for a greater purpose by providing an inclusive, safe and fun environment where youth across Canada can learn and play new sports, have a better sports experience and be equipped with life skills that will positively impact their lives in the future.


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Bringing gamification into healthcare with Jim Feng of Phyxable

Dr. Jim Feng is a mission-driven serial entrepreneur located out of Markham, Ontario. In 2009, Dr. Feng founded Form & Function: Health which has transformed into one of the first truly integrated health models. Not only does Form & function host a repertoire of integrated health care services, it also created a business model that has been paying high dividends to its investors and franchisees year after year. This insight into healthcare and his love for technology-based companies has incubated several start-ups in disruptive healthcare technologies, content aggregation and real-time language translation. Seeing pain points in the physical injury and insurance industry, Dr. Feng has recently founded Phyxable Inc. Phyxable is an end-to-end virtual pain and prevention platform that uses machine learning, augmented reality and gamification to coach people out of pain, while empowering them with better human performance. Alongside his Chiropractic degree, Dr. Feng is also a Certified Strength & Conditioning Specialist and Medical Acupuncturist, and has directed medical teams for world championships, professional and Olympic Level sporting events in the MMA and Wrestling. On a personal level, Dr. Feng enjoys high-performance individual sports, extreme adventures, diving deep into health-tech & lifespan solutions, Aquascaping, and giving back to what matters.


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Matthew & Chris Caldaroni founded Molliteum and work with professional athletes of all kinds

Matthew & Chris Caldaroni founded Molliteum and work with professional athletes of all kinds to better their resilience in both sport and life. They often cater to athletes in the common pro sports world, but also have many youth athletes and business professionals on their roster. They operate out of Pickering, ON, but work with athletes all over the world. After building a solid base over the last 5 years, they are looking to expand their online presence through the use of podcasts and creating relationships with other successful individuals to bring value to their audience. After five years and a changing world, resilience coaching is a key component for the future.


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Teresa Powanda is Owner of Unleash Sports Business and Athlete Consulting

Teresa Powanda is owner of Unleash Sports Business and Athlete Consulting in Edmonton, Alberta.

She works with athletes, sport organizations, teams, corporate businesses and non-profit by building relationships, representation, managing sponsors, developing key messages, writing scripts/ads, media/public relations, creating promotional items/materials, marketing, budget planning, consulting and much more.

Her goal is to represent amateur and Olympic athletes; finding them sponsors, speaking engagements and endorsements to provide financial assistance in order for them to focus on all aspects of their training.

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