Daneen Allen headshot

Understand who you are first

Cynthia Lockrey

With 30 years of experience in the industry, Deneen Allen understands the unique challenges of Indigenous, rural and remote tourism development in Canada. She’s deeply committed to making stories of place and culture come alive for guests and their hosts. Lodges, camps, glamping, parks, hotels, food concepts, Indigenous cultural spaces and places – these are just some of the businesses that Deneen has contributed her experience to.

Her extensive industry knowledge in tourism and hospitality design, product development, operations, marketing and finance has been parlayed into her two business ventures: Pure North Canada, a leading tourism and hospitality consultancy, and Firecircle, an innovative digital business accelerator and mentorship platform that has helped dozens of individual tourism entrepreneurs in their business start-up and growth.

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