With a lifelong interest in building things and solving problems, Dhruv Sood tried a lot of different work after completing his studies in Finance and Logistics at the University of British Columbia. He worked a variety of jobs, from part-time security guard to equity research associate, but has now found his home as Co-Founder and Co-CEO of Fresh Prep, a meal kit and prepared food delivery service.
Starting off as a small retail location in Vancouver, Fresh Prep now delivers straight to homes across BC and Alberta. Fresh Prep sources local ingredients wherever possible to help busy people create world-class dinners in under 30 minutes.
Since its inception in 2015, Fresh Prep’s goal has been to become the most sustainable meal kit in Canada. To accomplish this, all Fresh Prep orders come to your door in reusable cooler bags. Meals are packed in compostable paper bags or in reusable Zero Waste Kits (an industry first), and kept cool with reusable and recyclable ice packs. Anysoft plastics are returned by customers in the reusable cooler bags for responsible recycling through a partnership with Urban Impact Recycling. Fresh Prep is also the only meal kit company in Canada to be a Certified B Corporation, prioritizing people and planet over profits.
Dhruv is a recipient of BC Business’ 2018 30 Under 30 awards. When Dhruv isn’t working on Fresh Prep, he enjoys playing tennis and making up diets for himself that don’t make it past day one.
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