Michael Koral leads customer acquisition and operations at Needls. He is a sales and marketing expert who has excelled both as an employee and an entrepreneur. As an Account Executive with Xerox, Michael gained valuable skills that helped him close deals with small business owners and C-level executives alike. Michael parlayed his experience at Xerox to establish and lead the sales team at online advertising startup Menu Palace. In his own words on Twitter he likes long walks on the beach, a glass of champagne… but he fronts that by being an analytics junkie that loves data!