Bringing La Dolce Vita to Canadians with Cool Italian Products
Gennaro Silvestri, President/CEO, Apé Canada and Tag Intercontinental, discusses some of the cool things his companies are bringing to Canada so people can enjoy la dolce vita. The Apé is the original Italian three-wheeler, an icon that continues to evolve while remaining true to itself. Presented to the general public as a concept on November 23, 1946 at the Milan International Cycle and Motorcycle Show, the Apé made its debut as a pre-production special in late 1947 and went officially into full-scale production in 1948. Known all over the world and with a unique cheeky appeal and unrivalled versatility, this vehicle is now approaching its 70th birthday. But the Apé is also an unexpectedly contemporary product that has sparked curiosity and won the affection of countless persons who express their involvement through events, projects, blogs, websites and many other initiatives. No other commercial vehicle in the world has as much history as the Apé. Through Tag Intercontinental, Silvestri sources quality products to reduce carbon footprints while inspiring entrepreneurs to pursue innovative business opportunities.
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