Ken Harris, CEO and founder of Plusgrade — an ancillary revenue solution for the global travel industry — is Canada’s EY Entrepreneur Of The Year® 2024.
After initially receiving the provincial title on October 9, Harris was honoured at the awards show in Toronto on Wednesday night. He was selected by an independent panel of judges for his business being rooted in global transformation and innovation and his dedication to enhancing customer experiences, said EY in a news release.
“Ken’s journey is a testament to the power of innovation and perseverance. His leadership at Plusgrade has revolutionized the way travel companies approach ancillary revenue, creating new opportunities for growth and enhancing the overall travel experience for millions of passengers,” says Rachel Rodrigues, EY Entrepreneur Of The Year® Canada Program Director. “His proactive approach to addressing industry challenges and dedication to inclusivity have set a new standard for entrepreneurial excellence in Canada.”
EY said Harris’ journey began with a simple observation during his travels: the potential to monetize empty premium seats. Now partnering with over 200 companies across airlines, hotels, cruises and railways in 60 countries, Plusgrade’s innovative solutions have changed how travel operators generate additional revenue while enhancing customer experiences. The company’s strategic growth includes the acquisition of Points, a global leader in loyalty commerce, and UpStay, a provider of upgrade and ancillary revenue solutions for the hospitality industry.
At the award ceremony hosted at The Royal Conservatory of Music, four National Award winners were also recognized, along with three National honouree recipients. Next up, Harris will represent Canada on the global stage, competing against winners from more than 50 other countries for the title of EY World Entrepreneur Of The Year™ in Monaco in June 2025.
Phil Bliss, Founder of Canada’s Podcast interviews Ken Harris after receiving the Award November 26, 2024.
EY Entrepreneur Of The Year National Award winners:
Tobyn Sowden | Redbrick (Pacific)
Denis Jones | Deveraux Group of Companies (Prairies)
Clive Kinross | Propel Holdings (Ontario)
Hakan Uluer | The Bertossi Group (Atlantic)
Ken Harris | Plusgrade (Québec)
National Honouree Citations:
Jeff Dirks | KBL Environmental Ltd.
Terry Raymond | Fire & Flood Emergency Services Ltd.
Mina Mekhail | Freshr Sustainable Technologies Inc.
The Canadian entrepreneurs in the EY Entrepreneurial Winning Women™ North America Class of 2024 and the EY Entrepreneurs Access Network Canadian Class of 2024 were also honoured at the awards show. These programs support high-potential women entrepreneurs and Black and Indigenous leaders by providing access to networks, advisors, learning and resources to help scale their businesses. All three entrepreneur programs are part of EY’s 30-year commitment to fostering entrepreneurship in Canada at every stage of the growth journey.
The 2024 National independent judging panel comprised Tania Clarke, Corporate Director; Andreea Crisan, President and CEO, ANDY Transport; Arlene Dickinson, General Partner, District Ventures Capital; Joanna Griffiths, Founder and President, Knix and Kt by Knix; Ashif Mawji, Managing Director, ScaleGood Fund LP; Kristi Miller, Managing Partner, Krystal Growth Partners; Imran Siddiqui, Managing Director, Ontario Teachers’ Pension Plan.
This year’s program national sponsors are TSX Inc., Air Canada, The Printing House, The Globe and Mail and Hillberg & Berk.
Mario Toneguzzi
Mario Toneguzzi is Managing Editor of Canada’s Podcast. He has more than 40 years of experience as a daily newspaper writer, columnist, and editor. He was named in 2021 as one of the Top 10 Business Journalists in the World by PR News – the only Canadian to make the list. He was also named by RETHINK to its global list of Top Retail Experts 2024.
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