Canada's #1 Podcast for Entrepreneurs 
Canada's #1 Podcast for Entrepreneurs
Multi-Channel Marketing
Multi-Channel Marketing is the new influencer medium... and Canada’s Podcast delivers.
THE ADVENT OF COOKIELESS MARKETING will enhance the multi-channel model as membership/subscription becomes increasingly effective. In fact arguably multi-channel marketing that reaches out to a known user/subscriber base is likely the future of marketing. And we are almost there – with average 30% open rates with our subscribers/members.
REACH a loyal audience of entrepreneurs, established business owners and innovative business-focused listeners throughout Canada. Canada’s Podcast is all about community and connecting with others doing business! You can reach regional markets across British Columbia, Alberta, Atlantic Canada, Quebec and Ontario. Get close to the business drivers in local markets across Canada.
BENEFIT from the national coverage we have across Canada with many listeners in the United States and globally. Keep listening as Canada’s Podcast continues to grow.
Podcast Advertising... By The Numbers
Let’s begin with latest numbers. Current Metrics and Milestones for Canada’s Podcast are fantastic, and they just keep on improving. Updated Quarterly.
Canada’s Podcast - Canada's #1 Podcast for Entrepreneurs | Stats To Date:
Over 850
Entrepreneur Podcasts
30%+
Average Newsletter Open Percentage
Split Gender Demographic
50/50
(approx.)
Age Demographics
18-54
Podcast advertising helps you generate more sales leads
According to Podsights data, podcast lead conversion rates are better or at least on par with other channels, and average purchase conversion rates increased by 19 percent in 2022. There was also an increase in visitors who purchased from an advertiser’s website after hearing a podcast ad.
Canada’S Podcast Advertising Gets Great Results
So, let’s start with the facts. Here are some of the brands that have worked with to generate demand for our clients.
Access an engaged and micro-targeted audience with podcast advertising
MicroTarget
Podcasting is different. It is micro-targeted. As a result, CPM is less important than time spent listening or viewing the podcast. By adding podcast advertising to your marketing plan, you can capture a dedicated and highly focused audience and deploy some deep and more authentic marketing messages.
Extended Reach and Repetition
When you buy a podcast and/or some episode advertising, it’s a one-time charge. However, because our podcast episodes stay up online your ad is also there to be heard or seen. And listeners can replay episodes and you can link your site or emails to the podcast messaging.
How Effective Is Podcast Advertising?
According to the Edison Research Super Listeners 2021 report, podcast ads are the most recalled ad types. This was corroborated by 86% of respondents. Podcast advertising has statistically shown to generate more than 4 times better brand recall in consumers than display ads. In a Nielsen survey, 70% of respondents reported that a podcast ad increased their awareness of a new product or service. This means that an overwhelming number of podcast listeners remember hearing an advertisement included in a podcast.
What is podcast advertising and how do you use it on Canada’s Podcast?
Episode Ads
Podcast episode ads are the promotional breaks in the main podcast content. The ad is a pre- recorded Pre/mid roll message (normally 15-30 seconds) inserted into the content.5
Sponsored Podcasts
You can also choose a sponsored podcast where you pay for your product or service, or business to be promoted during a podcast, normally in an infotorial format.
Affiliate Performance Advertising
Performance-based campaigns that allow you access to the Canada’s Podcast audience to elevate your brand and generate qualified leads. And we share in your success with a performance fee.
Partnership Podcast
Partner with us to create your own featured podcast series over a longer period. A branded podcast series allows the audience to have value-rich authentic content and raises positive brand awareness.
A 3-month sponsorship by ebay brought over 600,000 views and impressions from across the country
Our Target Market: Entrepreneurs & Business Owners
They are a great segment to connect with:
- Our audience: 18 – 54 years of age, 50/50 split gender demographic
- They own more businesses: 41 percent own two or more businesses
- They create more jobs: 32 percent employ five or more employees
- They take their work outside of their home: 43 percent work in an office as opposed to home
- They stay in business longer: 43 percent have been in business for more than ten years
- They make more money: 14 percent reported 2013 revenues over $1 million
Connect with them using Canada’s Podcast advertising and sponsored podcasts.
Rate Card
3. Sponsored Newscast
MULTI-CHANNEL AFFILIATE CAMPAIGNS TO LEVERAGE THE CANADA’S PODCAST AUDIENCE
We are excited about our new affiliate advertising partnership program. Now our success can be shared with you. Partnering with us means you access our audience, elevate your brand and get some great leads. We love this approach and are always excited about sharing our audience so they can explore some exciting possibilities.
STRUCTURE
3 Month Affiliate Performance Campaign
- Affiliate ad placement across our platform (web site, podcasts, newsposts, newsletter, etc.)
- Dedicated Podcast and Newscast that have circulation across our network and social media distribution.
- Ad placements in our newsletter, newscasts, newsposts and podcasts and ad-roll over a three month period.
- We will also we will be driving social engagement on all of these.
- Ability to use your social channels and web site to push even more coverage.
- Affiliate commissions will be negotiated with you for the promotion period.
- The podcast series is over a three-month period depending on results.
- We charge an initial setup fee and then share your success via affiliate sales commissions based on your product or service.
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