This AD has expired
Matt Diteljan headshot

Matt Diteljan, CEO of Glacier explains how influencer marketing works as a strategy to reach key younger demographics

Mario Toneguzzi |

An accomplished entrepreneur, Matt Diteljan is the CEO of Glacier, a Calgary-based marketing and advertising company that works with North American universities, colleges, and governments to reach Gen Z and Millennials. Matt and his company made headlines late last year when their influencer campaign with the University of Missouri caught the attention of the New York Times and other major outlets.

A University of Calgary grad, Matt founded Glacier in 2013. His company has grown beyond its humble Canadian roots, amassing an impressive client roster including big names such as Vancouver Film School, Texas A&M, Los Angeles Community College District and the Pennsylvania Department of Health.

Now a year into these trying times, Matt and his team have been working with their clients to implement influencer marketing as a strategy to reach key younger demographics. Despite the efforts of medical professionals, politicians and distinguished educators to communicate the importance of masks and washing hands, the message often falls on deaf ears. Now, vaccines own the headlines – how can governments and healthcare providers ensure accurate information reaches the right audiences and more importantly, positively influences behavior?


Shape your future in #Lethbridge. Bold. Vibrant. Technological. The bright, affordable choice for business builders. Grow now at https://entrepreneur.chooselethbridge.ca

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur #podcasts and news? Subscribe to our bi-weekly newsletter.

Related Podcasts

Roxanne Power & Anita Wells discuss the benefits of franchising for local economic recovery

Roxeanne Power, a local entrepreneur, opened her second Hand & Stone Massage and Facial Spa in Oshawa on December 9th, 2020....

Read More

Write & Grow Rich: How & When To Use a Book to Supersize Your Happiness, Social Impact & Bank Account

Join Host, Angela Faye on Canada’s Podcast speaking to Kimberley Day (http://www.kimberleyday.com) about the mindset and practical steps you...

Read More

Learn how to accelerate your online presence to get past your competition with Erica Hakonson

Erica Hakonson is the award-winning entrepreneur at the helm of the B2B digital marketing agency, Maven Collective Marketing. Hakonson...

Read More

Join Our Newsletter

Subscribe to receive info on our latest news and episodes

Subscribe