Marketing & Advertising

Carolynne Scoffield headshot
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The Savvy Socialite empowering small businesses to flourish on social media

Business, Marketing & Advertising 0:24:59

Carolynne Scoffield, known as the “Savvy Socialite,” has made her mark in Calgary’s marketing sphere, defying the setbacks of a serious facial injury sustained due to a Rottweiler attack to become the Marketing Director at Arlington Street Investments. A decade-long career path through social media has culminated in a widely followed blog, amassing over 180,000 hits at its zenith. Now, she applies her seasoned skills in SEO, analytics, and strategic marketing campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok.

Equally esteemed in academia, Carolynne boasts a Business Administration Diploma with a focus on Digital Marketing from Bow Valley College. Her academic prowess is underscored by a second-place victory in the Dean’s Alberta Business Case Competition and the Jason Lang Scholarship award. Concurrently, she’s the entrepreneur behind Savvy Socialite, where she empowers small businesses to flourish on social media through community-focused organic growth techniques.

Above her professional triumphs, Carolynne treasures motherhood as her crowning achievement. Her daughter represents the pinnacle of joy and inspiration, serving as a pillar of strength and motivation in Carolynne’s life, driving her to be an unstoppable force in her industry.

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Emily Hosie headshot
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Effecting industry-shifting growth and success in the retail space

Fashion & Garments, Marketing & Advertising, Retail 0:22:05

Emily Hosie has a track record of effecting industry-shifting growth and success in the retail space through her tenure at fashion powerhouses, TJ Maxx, Saks Fifth Avenue, Saks Off Fifth, and Holt Renfrew. A dynamic millennial mom, Emily recognized a huge void in the baby gear retail market that was ripe for innovation, within a legacy industry in need of an update. Her solution for the industry was Rebelstork – a certified B Corp and purpose-driven company dedicated to creating a marketplace that connects brands and retailers to parents across North America. Her innovative AI-powered ecosystem enables frictionless movement of overstock, open box (store returns), and quality used baby gear between buyers and sellers. In four short years, Emily has brought her vision of a re-commerce and circular economy to life across two countries. To date, Rebelstork has saved over 180,000 pieces of baby gear from ending up in landfills and instead into the homes of parents across North America at a fraction of the original retail price.

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Emily Ward headshot
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Advice from the co-founder of a leading global influencer talent management agency

Events & Entertainment, Marketing & Advertising, Public Relations 0:29:50

Emily Ward is the co-founder of Canada’s leading global influencer talent management agency Shine Talent Group. Emily transformed her PR agency (which she had for 10+ years) into a full influencer talent management agency. In this session we discuss, knowing when to make a change, knowing when it’s time to bring on a business partner, and how to find the right person.

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Jason Williams headshot
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How brands can build safe connections with their target consumers

Marketing & Advertising, Tech 00:21:05

Jason Williams is the CEO of Kidoz (TSXV:KIDZ), the largest COPPA and GDPR-compliant mobile advertising network that safely reaches hundreds of millions of kids, teens, and families every month.

Through his deep understanding of tech strategy, marketing, enterprise sales, and business development, Jason has grown the Kidoz team by 300 percent since 2018, expanded the business from 10 to over 60 different countries, and brought more than 3,000 apps into the Kidoz ad network. Since becoming CEO in 2019, Jason has built a unique global culture, managing staff in 11 different countries across 14 time zones.

Growing up in Vancouver, Jason’s passion for technology began in the early days of the Pacific Northwest startup scene. Through his many years of dedication, he’s built Kidoz into its successful business today, working with leading companies like Lego, Mattel, and Disney that insist on absolute data privacy when advertising to minors. Jason helped shape the Kidoz strategy ensuring the Company is a critical part of the global AdTech marketplace.

In addition to his role as CEO, Jason lends his expertise as a guest lecturer at Cass Business School and University College London. Jason has a Bachelor of Commerce degree from the University of Victoria and a Masters of Business Administration specializing in strategic marketing from the University of Warwick.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Nadia Ladak headshot
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How an innovative tampon brand leveraged TikTok

Health and Wellness, Marketing & Advertising 00:28:06

Nadia Ladak (she/her) is passionate about the startup ecosystem and inspiring the next generation of entrepreneurial leaders. She is the founder of Marlow, a menstrual health brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. Based in Toronto, she is also the Ontario representative on the Startup Canada Women Advocacy Network where she participates in government roundtables to advocate for female founders. Nadia is committed to giving back to her community through her role as a catalyst board member at Holland Bloorview Children’s Hospital and as a mentor for the Junior Achievement Company Program where she provides weekly coaching to high school students as they operate their own small businesses. In her free time, you can find her reading, playing her guitar, or spending time outside biking & camping.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Kyle Kotack headshot
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It takes a lot of hard work by the right people to get there

Design, Marketing & Advertising 00:17:50

Kyle Kotack believes in being extraordinary — you must be memorable or risk being missed. As the President of Skylar Media Group, a powerhouse integrated digital agency, Kyle leads a team of over 25 to build strategic plans and creative branding for forward-thinking clients. After the recession of 2009 through till 2012, Kyle took the instrumental risk to pivot the business away from print and began Skylar’s evolution. Through multiple pivots, Skylar ultimately has become a full solution digital agency that is dynamic by design, ideal for our rapidly changing world.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Liam Byrne headshot
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Helping Entrepreneurs Thrive Live and on Video

Coaching & Consulting, Events & Entertainment, Marketing & Advertising 00:30:35

Liam Byrne is a serial entrepreneur, mentor, and passionate about helping others succeed. In 2016 he founded the Entrepreneurial Development Conference and Expo, a national event that toured across Canada helping small businesses learn skills for growth. He is now the CEO and Founder of Enterpriser Canada, a media company that is the hub for Atlantic Canadian Entrepreneurs, and the Host of The Enterpriser Podcast.

He has been mastering the craft of marketing and communication for two decades and has shared his knowledge on the stage alongside Emmy winners, TED speakers, Fortune 500 Executives, Federal Politicians, and New York Times Best Selling Authors. He is a published author, social media influencer, and contributor for Forbes Magazine and has been featured in Startup Digest, Atlantic Business Magazine, Business Voice, and has been a finalist of ABM’s Top 50 CEO, and EY’s Entrepreneur of the Year.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Laura Stewart headshot
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Full-service media squad helping real estate agents showcase their personal brand

Communications, Marketing & Advertising, Media, Real Estate 00:30:15

Laura Stewart is the Co-Founder of FTGU Media, a full-service media squad helping real estate agents showcase, through content, their personal brand. Laura is able to reverse engineer what agents are looking for, because she herself is an agent. In just 6 years, Laura has been promoted to Vice President of the #2 Real Estate sales team in Canada for Royal LePage and has subsequently helped over 700 buyers, sellers and investors every single year.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Graham Wong headshot
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Entrepreneurs Require a Sense of Audacity. Do You Have What It Takes?

Business, Communications, Marketing & Advertising 00:21:42

Graham Wong, Founder & CEO, Lauft Inc. Graham loves being a creative entrepreneur. The former founder and principal of Toronto-based ad agency Urban DNA has over twenty years of experience building and deploying brand strategies for some of Canada’s best known brands including Nike, Fujitsu, City of Toronto, Ontario Ministry of Health and CAMH (and many others). His work in UX strategy extends across a multitude of industries and in 2006, he introduced Canada to mobile proximity marketing.

Check out his new coworking space project at www.lauft.work

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

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Lewis Vandervalk headshot
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Paving the way to Success!

Building & Construction, Marketing & Advertising 00:38:12

Lewis Vandervalk (www.lewisvandervalk.com) is a serial entrepreneur located in New Brunswick, Canada. With a background in construction and trades and a degree in mechanical engineering, Lewis started a business doing digital marketing for contractors in 2019. With no formal business or sales experience, he has ridden the roller coaster of business and personal development and surrounded himself with coaches and mentors who have helped him grow and develop. Currently, Lewis is the owner of Blue Crocus Solutions, a digital marketing company providing web design, SEO, and Google ads to contractors. As well, in May of 2021, he partnered with and helped grow a local junk removal company using these results-driven marketing tactics.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

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