Absolunet’s COVID-19 x eCommerce report reveals that Canadian eCommerce is on the tipping point as online sales have doubled since March 11th, the day where the World Health Organization declared COVID-19 a global pandemic.
Findings showed that online revenues have doubled since March 11th with an uptick of 99%, with all sectors combined.
The report breaks down COVID-19’s impact on eCommerce, sector by sector:
- +105% in Sporting Goods
- +106% in Furniture and Home Decor
- +160% in Food and restaurants
- +161% in Appliances, Electronics, Building Materials and DIY
- Apparel shows the “slowest” growth, at 21%.
“Canada is on the digital tipping point,” said Charles Desjardins, partner and executive vice president at Absolunet. “In the future, we will remember that there was a way of buying BEFORE COVID-19 and AFTER. Every Canadian business’ eCommerce maturity is being tested and pushed to its limits. We’ve never seen this before.”
Online traffic, on the other hand, has gone down, showing that Canadian online shoppers are more decisive, doing less “window” shopping and making more purchases.
“Merchants who had 20% or more of the revenues coming from eCommerce before the crisis are better placed to come out of it strong,” said Desjardins.
The Absolunet report can be downloaded via: https://absolunet.com/en/covid-19-and-ecommerce-in-canada/
