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Alexandra Daignault Combines Activism, Tea and Feminism Into One Perfect and Impactful Blend

Mario Toneguzzi |

Alexandra Daignault is a young female entrepreneur, her company combines activism, tea, and feminism into one perfect and impactful blend and she is quite the storyteller!

“It all started with a final project for an Indigenous Studies Course, facilitated by Dr. Renae Watchman. As a class, we were challenged to think about resistance within our everyday experience. One morning, on my way to school, I went to my favourite local coffee shop. Looking down at their array of beverages, I was struck with a thought. Here I was, purchasing products that supported small businesses and Indigenous communities elsewhere in the world. What would the effects be if there was a tea that supported small, local businesses, and provided consumers with the ability to support local marginalized communities? Thus, Sarjesa Inc. was born. As an experienced activist and community organizer focused on social enterprise and community development spaces. I have completed the ASHOKA – AMERICAN EXPRESS boot camp for emerging leaders and have been the recipient of numerous awards – speaking at conferences and facilitating workshops across North America. Graduating as the valedictorian of my class, I am focused on creating more equitable and safe spaces for marginalized women across communities. Working with Elders and community members on blend and packaging, our goal is to create highly respectful products with a variety of social and environmental impacts.”

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