Adam Robb and Shawna Peddle headshot

A former high school teacher is on a mission to create a unique, inspiring, community-based learning experience for young people

Céline Williams |

Adam Robb was raised on the traditional lands of the Anishinaabek, Haudenosaunee, Lūnaapéewak and Chonnonton Nations on fertile farming lands connected with the London Township and Sombra Treaties of 1796 and the Dish with One Spoon Covenant Wampum. After one year of university, it became clear that the learning he needed in life would be found with mountains, lakes, gardens, community centres and around campfires and not as much inside classrooms as he had once thought. He kept that realization in mind as he became a teacher himself. For the past 15 years as a high school teacher, Adam has since helped to create unique experiential education programs allowing for self-discovery for youth on Treaty 6, 7, 8 territories as well as the traditional lands of the Beaver, Cree, Ojibway, Secwépemc, Stoney, and Métis. The focus of these programs has always been about connecting youth to the land as a way of learning self-resiliency, problem-solving, risk-taking, relationship-building, history, technology, politics, science, economics and protocols from Traditional Keepers of knowledge. Adam has teamed up with other amazing educators to create learning programs that were recognized provincially (AB Education), nationally (EECOM, KF & CAGBC) and internationally (OECD & ILFI). The Howl Experience is the manifestation of all Adam’s beliefs about learning; it has to be experiential, community-based and focused on solving real problems and achieving real results. He is proud to be working alongside several past students on this project and of the many incredible past students out there making a real difference. Adam is most proud that he is able to do this work alongside his own amazingly insightful children and his inspiring partner.

Shawna Peddle is a partnership broker, collaborator, and convenor of like minds to address complex social issues. She has expertise in program design and implementation related to community resiliency, risk communication, environmental risk assessment, climate change adaptation, and disaster risk reduction. In her current role, Shawna oversees community investment programs and partnerships at Co-operators, a financial services co-operative, including corporate giving and volunteerism, the Co-operative Development Program, the Advisor Community Fund, and the Co-operators Community Funds. Shawna holds a Master of Forestry from the University of Toronto, and a Graduate Diploma in Social Responsibility and Sustainability from St. Michael’s College, University of Toronto.

Learn more about Howl Founder Adam Robb, and how he helped to develop programming that allowed youth to grow and learn more than through traditional education at

Learn more about Co-operators holistic business solutions here.

Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on FacebookInstagramLinkedIn and Twitter.

Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

Related Podcasts

The challenges of moving from a service-based to product-based business

Victoria Marshman is a passionate and driven entrepreneur, marketer, community leader, and dance educator. Born and raised in Scarborough,...

Read More

Join Our Newsletter

Subscribe to receive info on our latest news and episodes